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Response This Week March 23, 2011

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23 Mar, 2011


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U.S. Advertising Expenditures Up 6.5 Percent in 2010 
In another sign that the economy is returning to more stable times, total advertising expenditures increased 6.5 percent in 2010 to $131.1 billion, according to Kantar Media reports.
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Industry Responds to Obama's Call for Online Privacy Legislation 
The Obama administration has joined the debate on online privacy measures, pushing Congress last week to establish a federal law in support of consumers' rights.
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Marketers Would be Mad to Miss Out on March Madness 
It wasn't just basketball fans and office workers looking to make a quick buck with a good bracket that were quick to jump on the March Madness bandwagon last weekend – big-name advertisers and sponsors have been joining the fun in increasing numbers each year, and it looks like a move that may pay off.
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Screen Size Matters in Mobile Search Marketing, Study Finds 
Mobile usage continues to rapidly grow among consumers, and devices with larger screens are beginning to grab market share from those with smaller screen sizes, according to a new study from the NPD Group.
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Local Online Ad Revenue Projected to Double by 2015 
Local online advertising revenues are expected to reach $42.5 billion by 2015, a compound annual growth rate of 14.4 percent, according to research from BIA/Kelsey.
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As Seen On Response TV

Euro-Pro, a Boston-based developer and marketer of the Shark and Ninja brands, is named 2010 Wal-Mart Supplier of the Year for Softlines. "This honor is recognition of our commitment to our retail partnerships and will serve as further inspiration to the talented Euro-Pro employees who work hard to create and deliver quality products that truly delight consumers and that result in increased sales for our retail customers," said Mark Barrocas, president of Euro-Pro.

Cmedia, the media-planning and media-buying company within R2C Group, announces the promotion of a veteran client service leader and the addition of three new members to its growing team: Kyle Eckhart was promoted to account director; Karen Egan joins the team as an account director; Ashley Veliz is the newest short-form media coordinator; and Christina Travaglini is hired as a media account coordinator.

InfoTech, which was recently named one of the top-10 best companies to work for in North Dakota as part of the North Dakota Young Professionals Best Place to Work Award, is celebrating the relocation of its New York office with an Open House from 5:30-8:30 p.m. on Thursday, March 31, at 135 E. 57th St., 4th Floor, in New York City. RSVP before March 24 by E-mailing [email protected] or calling (212) 245-4222. InfoTech is also proud to announce it has recertified its status as a Microsoft Partner and continues to expand its Software Development, System Integration and IT Consulting operations.

Infomercial company and DRTV agency InfoWorx Direct announces that it has enhanced its media buying capability and effectiveness with an upgrade to leading-edge, advanced media buying and reporting technology by licensing the pioneering Media Management System (MMS) from InfoTech, and has also adopted the Broadcast Verification Services technology from Kantar Media Intelligence to accelerate media verification.

RLTV is pleased to appoint Ken Kolb Direct as its direct response agency.

Euro RSCG Edge, the direct response marketing brand of Euro RSCG Worldwide, is named the online media agency of record for CarMD.

Global Infomercial Services (GIS) is partnering with rVue Inc., a subsidiary of rVue Holdings Inc., to bring alternative advertising channels to product marketers.

Marketing agency iMarketing Ltd. is relocating its downtown Princeton, N.J., headquarters to 100 Canal Pointe Blvd., off Route 1 in Princeton.

James Hagn joins Reese, a full-service strategic advertising firm, as director of client services and digital strategy.

Minneapolis-based direct marketing creative agency DW Creative is awarded the direct-mail segment of the Thomasville Furniture brand account. DW will support third-quarter promotions, including Memorial Day and Grand Opening store events.

Alma announces it was the most-awarded agency in the 2011 local Addy competition, organized by AdFed Miami, winning Best of Show in the print category and taking home the most awards of the night in both the English and non-English categories.

New York-based independent agency Launchpad Advertising hires Vanessa Magee as vice president, group account director.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP Business Development, Hawthorne Direct
Location: Los Angeles, CA
Posted: 3/20/11

Position: Customer Call Center - Outgoing, Lloyd Staffing
Location: Norwalk, CT
Posted: 3/18/11

Position: Account Manager, DR Marketing Agency
Location: Encino, CA
Posted: 3/3/11

View All Jobs

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