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Response This Week Mar 31,2010

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31 Mar 2010

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INDUSTRY NEWS
Judge Sets $5.75 Million Bond for Livemercial’s Mathis
CROWN POINT, Ind. – A Lake County, Indiana judge has issued an arrest warrant for businessman Johnny Mathis Jr. for failing to appear in court, reports the Associated Press. Livemercial’s founder is facing charges rising from more than $1 million in gambling debts. More...
Fewer Dollars But a Bigger Slice of the Pie Spent on Hispanic Market
NEW YORK – Marketers spent less money in 2009 then the previous year on target marketing Hispanic consumers, reports DMNews.com. However, that spending failed to reach the same levels as before the recession, according to the Association of Hispanic Advertising Agencies (AHAA). More...
Americans Responding Positively to Online Advertising
MINNEAPOLIS – Consumers are more likely to read and act on online advertising than they were one year ago, according to an Opinion Research Corporation consumer survey. Sponsored by Adfusion, every type of online advertising scored better with consumers in 2010 than a year ago. More...
Survey Reveals Value As Customers’ First Priority
CINCINNATI – Consumers are putting a new focus on value in all forms, according to a recently completed search by Convergys. According to 2010 Consumer Scorecard Research, recession-weary consumers in the United States want the companies they do business with to value them, their time, their money and their preferences. More...
Forrester Says Agencies Entering ‘Adaptive Marketing Era’
CAMBRIDGE, Mass. – Forrester Research released “The Future of Agency Relationships” report, which set out to answer what the role of agencies will be in the new marketing landscape. Looking at interviews with 50 marketing leaders and others in the industry, one conclusion that was evident was that marketers must lead agency change. More...

 Omni Direct

JACQUELINE'S JOURNAL

 Allstar Marketing Group LLC is awarded a preliminary injunction order aiding the company in protecting some of its most popular properties, including Aqua Globes, Bumpits, Snuggie and Strap Perfect. The ruling, handed down on March 3, requires the removal of Allstar Marketing Group property names and images and any variations of those marks from unauthorized Web sites – specifically those operated by Hotproducts4less and Gadgets and Gizmos Inc.

 “The Edge,” Razor & Tie Entertainment’s collection of the biggest rock hits of recent years, catches this week’s Billboard Top 200 by surprise by debuting at No. 4 and by selling 53,141 copies in the first week. The release, available through DRTV as a three-disc set, can also be bought at traditional retailers.

 As Seen Everywhere appoints Michael Daoud as CTO to create the strategy and oversee the technology, application and integration for As Seen Everywhere’s newly launched online platform.

 Hawthorne Direct received the Gold Pixie in Animation from the Pixie Awards for Wirefly’s “Shop Wirefly.com” short-form commercial.

 Media Stream Direct, a direct response media buying agency, announces the move of its Sherman Oaks office. The new and larger office, located at 14724 Ventura Blvd., Suite 1200, has been acquired to accommodate a growing staff responsible for an expanding clientele and increased billings.

 Custom Toll Free has expanded its API suite with a new SMS/800 – being launched in partnership with Worldwide Telegraph – a product that gives affiliate companies greater assurance and flexibility, with a flat rate, to meet their customers’ 800 number needs.

 Sergio Lopez, a 15-year veteran of multi-cultural marketing and advertising, joins U.S. Hispanic direct response agency Engagem3nt, as executive vice president, strategic planning. Lopez is a recognized leader in brand building and new product development in the U.S. Hispanic market.

 Visible World, a provider of targeted television advertising, and R. L. Polk & Co., a provider of automotive information and marketing solutions, form a partnership to enable automated data-driven TV ad targeting for automotive clients.

 The Documentary Channel (DOC) enters into an agreement with DIRECTV that doubles the number of subscribers who can view DOC, beginning March 31.

 The Direct Response Forum (DRF), the leading trade association for payments professionals, with more 500 members, will hold its annual forum August 9-11 at the historic Peabody Hotel in Memphis, Tenn.

 Premier Care in Bathing, of South Daytona, Florida, has named Kre8 Media as its North America media agency of record. Kre8 Media, an agency specializing in DR and brand development, will handle all TV and print advertising in the United States and Canada.

 Acquirgy, a multi-channel direct marketing agency specializing in customer acquisition, is expanding operations nationally, beginning with the hiring of Linda Chaney and Mark McVey, both vice presidents of business development.

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UPCOMING DR EVENTS

COMING IN APRIL:

NAB Show 2010
10 Apr, 2010 - 15 Apr, 2010 | Las Vegas | Nevada | United States (USA)
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NCOF
19 Apr, 2010 - 22 Apr, 2010 | Orlando | Florida | United States (USA)
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Ad:Tech - San Francisco
19 Apr, 2010 - 21 Apr, 2010 | San Francisco | California | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Business Development, Integrated Marketing
Location: Beverly Hills, CA
Posted: 3/13/2010
View/Apply

Position: Senior DRTV Long-Form Account Executive, Cannella Response Television LLC
Location: Los Angeles, CA
Posted: 2/12/2010
View/Apply

Position: VP Media/Account Management, Hawthorne Direct
Location: Los Angeles, CA
Posted: 3/30/2010
View/Apply

View All Jobs

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