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Response This Week Mar 29,2011

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29 Mar, 2011

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INDUSTRY NEWS
Facebook Testing Real-Time Targeted Advertising 
Facebook has begun testing targeted advertising in real time to a focus group of about 6 million consumers – 1 percent of its users worldwide, according to an Advertising Age article.
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Advertisers 'Going Green' Risk Consumers Seeing Red 
When it comes to environmental marketing and advertising, consumers can be hot-headed if they feel companies are misleading in their claims, a new study suggests.
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eBay to Acquire GSI Commerce for $2.4 Billion 
eBay Inc. has agreed to acquire GSI Commerce, a provider of E-commerce and interactive marketing services, for approximately $2.4 billion, or $29.25 a share.
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Census Figures Reaffirm Growing Influence of Hispanic Marketplace 
Marketers not including the Hispanic consumer group into their advertising strategy are missing out on nearly 56 percent of all population growth in the U.S., according to 2010 Census figures.
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Captivating Consumers with Marketing Behind Bars 
Talk about targeted advertising – the Erie County Holding Center in New York City is now allowing bail bondsmen and defense lawyers to advertise directly to defendants just minutes after their arrests, the Buffalo News reports.
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As Seen On Response TV
JACKIE'S JOURNAL

KSL Media is leveraging the power of social media with Dukky and goodness Mfg. to capture interest, motivate consumer engagement and increase viral sharing for Newegg Inc.’s new "Mancave Madness" promotion, which launched Feb. 23 and runs through March 31.

TEMPTU, a leading authority in airbrush makeup, advanced beauty technologies, makeup applications and formulas, announces the appointment of Carey Grange as president.

R2C Group joins Worldwide Partners Inc. to expand its reach and make its full-service DRTV capabilities available to agencies and marketing firms.

Pictela announces the hiring of Jessica Morris as its newest publisher relationship manager.


Peter Philipp Wingsoe, CEO of Entertainment Fusion Group and its digital marketing division, acquires B/C Interactive, an agency geared toward the creation of mobile games and applications.

Zadspace Inc. announces that it has closed a $3.2 million Series B round of venture investment led by Connecticut Innovations and DFJ Frontier. New investors Cava Capital, LaunchCapital, and David F. Zucker joined the round along with existing investors Crosscut Ventures and The Gideon Hixon Fund.

Harmelin Media announces its marketing partnership with Blue Diamond Growers, a tree nut processing and marketing company.

PostRelease, which enables marketers to insert sponsored posts into targeted online forum discussions, is re-branded as SponsoredContent.

Racana, the provider of cloud-based platform for the management, marketing and monetization of digital content, announces that Connected Creativity at MIPTV will see Racana launch distribution management service for all types of video-based content.

Beyond Commerce Inc., a multi-faceted media hub for high traffic Web properties, announces the first three markets for its AdJuice.com property launch: two Florida markets, the Tampa, St. Petersburg and Clearwater area, and the Port St. Lucie/Palm City area; and Baltimore and its surrounding suburbs.

Greg Johnson joins Charlotte, N.C., agency BooneOakley as chief marketing officer and senior vice president.

McCann Worldgroup announces that its worldwide CFO, Tara Comonte, has been selected as a 2011 honoree for the Crain’s New York Business "40 under 40" award.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP Business Development, Hawthorne Direct
Location: Los Angeles, CA
Posted: 3/20/11
View/Apply

Position: Customer Call Center - Outgoing, Lloyd Staffing
Location: Norwalk, CT
Posted: 3/18/11
View/Apply

Position: Account Manager, DR Marketing Agency
Location: Encino, CA
Posted: 3/3/11
View/Apply

View All Jobs

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