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Response This Week Mar 24,2010

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24 Mar 2010

DIGITAL EDITION

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INDUSTRY NEWS
Pharma Companies Encourage New Rates for Web Marketing
NEW YORK – Major pharmaceutical companies are making a final push to the U.S. Food and Drug Administration (FDA) to ask the regulatory committee to adopt new guidelines for marketing on the Web and social media, reports AdAge.com. The industry is calling for an FDA logo or link on an advertisement that would signify the ad is regulated and make it only one click away from safety information. More...
U.S. Advertising Expenditures Down 12.3 Percent
NEW YORK – Total advertising expenditures for 2009 fell 12.3 percent to $125.3 billion, according to data from Kantar Media (formerly TNS Media Intelligence). In fourth-quarter 2009, ad spending was down 6 percent from the same quarter in 2008, with most media improving from its January-September performance. More...
Multicultural Ad Spending Down in 2009
NEW YORK – Spending on Spanish-language and African-American media declined 4.7 percent and 7.3 percent in 2009, according to a study by The Nielsen Co. The declines were consistent with overall advertising trends, but not as high as the overall drop in ad spending, which fell 9 percent in 2009, according to the company. More...
DMA Testifies in FTC Expansion
WASHINGTON – The Direct Marketing Association’s (DMA) Executive Vice President, Government Affairs, Linda Woolley, testified before the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance Subcommittee in opposition to the proposed expansion of the Federal Trade Commission’s (FTC) rulemaking authority. More...
Superpages Offers Coupons to Small Businesses on Twitter
NEW YORK – Local search engine Superpages.com started offering clients coupons to city-specific Twitter accounts this month, reports DMNews.com. More...

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JACQUELINE'S JOURNAL

 QVC promotes Doug Rose to senior vice president of multi-channel programming and marketing. In this position, he will continue to oversee teams responsible for strategic content, multi-channel programming, public relations, marketing and brand development.

 Save Our Veterans Inc. (SOV) has spent months planning its opening of a call center focused on training and employing previously homeless veterans and, since Feb. 15, it has hired 50 veterans to start training.

 MAPLight.org launches a new Web site that offers improved features, all designed to shine a bright light on the connection between money and politics, in order to encourage transparency and accountability. New tools for custom analysis of legislator money/votes and new custom data filters allow quick analysis by politicians.

 Thane Direct wins a trio of Telly Awards for the company’s high-profile, long-form television productions AbDoer Twist (Silver Award), Three Minute Legs (Silver Award), and H20 Mop Ultra (Bronze Award).

 To enable coverage of the FIFA soccer World Cup 2010 in South Africa, public broadcaster SWR has implemented a mobile OpenMedia editorial system to support planning, scheduling and production in cooperation with ANNOVA.

 Inter/Media Advertising launches a flight of direct response commercials this month for Roni Deutch Tax Centers, designed to acquaint taxpayers with the company’s no-hassle tax preparation services, including over the phone tax preparation.

 The Direct Marketing Educational Foundation (DMEF) announces the four winners of its 2010 Rising Stars Awards and the 2010 Corporate Commitment Award. Rising Stars are Sebastien Bilodeau, Synapse Group; Bryan Eisenberg, Eisenberg & Associates; Mitch Joel, Twist Image; and Alison Shaffer, Cisco WebEx. The Commitment Award winner is Publishers Clearing House.

 LiveWire Mobile Inc., one of the leaders in ringback technology, mobile music and integrated mobile personalization offerings, announces a new advertising service providing wireless carriers a new way to generate revenue and increase customer loyalty. Called RingSpot, the opt-in service allows mobile operators to offer consumers the newest personalization option for their mobile devices, replacing the ring that callers hear when calling them with short marketing messages delivered by advertisers, nonprofits and local merchants.

Click here for Jacqueline's Journal archives

UPCOMING DR EVENTS

COMING IN APRIL:

NAB Show 2010
10 Apr, 2010 - 15 Apr, 2010 | Las Vegas | Nevada | United States (USA)
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NCOF
19 Apr, 2010 - 22 Apr, 2010 | Orlando | Florida | United States (USA)
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Ad:Tech - San Francisco
19 Apr, 2010 - 21 Apr, 2010 | San Francisco | California | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior DRTV Long-Form Account Executive, Cannella Response Television LLC
Location: Los Angeles, CA
Posted: 2/12/2010
View/Apply

Position: Marketing Manager, Technology Marketing Toolkit Inc.
Location: Franklin, TN
Posted: 2/05/2010
View/Apply

Position: Senior VP Interactive Marketing, The Credo Group
Location: Fort Lee, NJ
Posted: 2/25/2010
View/Apply

View All Jobs

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