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Response This Week Mar 17,2010

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17 Mar 2010

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INDUSTRY NEWS
Marketers Plan to Focus on E-mail Personalization in 2010
NEW YORK – According to GetResponse’s 2010 E-mail Marketing Trends Study, 53.8 percent of marketers intend to focus on E-mail personalization and targeting this year, reports MediaPost. Of those questioned, 52.4 percent also plan to improve message titles and subject lines in E-mails. More...
Chevrolet to Increase Digital Initiatives in 2010
NEW YORK – Chevrolet is planning to spend more money than ever on its digital initiatives in 2010. In fact, it has committed 30 percent of its marketing budget to digital, reports AdAge.com. More...
Yahoo! Pilots Ad Exchange Network
SUNNYVALE, Calif. – Yahoo! launched a pilot program in which it is working with a group of demand-side ad exchanges and networks to develop best practices for audience buying. Some platforms involved include Invite Media, Mediamath, Data Zu, Turn and X+1. More...
Direct Mail Down But May Not Be Out
NEW YORK – Although the country is starting to see signs of economic recovery, the direct mail market does not seem to be regaining its dominance in the direct response world, reports MediaPost. Of the 43 percent of marketers expecting to see profit improvements in the first quarter, 51.2 percent said they will increase their total marketing spend in 2010. More...
Online Retail Sales to Grow to $250 Billion by 2014
CAMBRIDGE, Mass. – A new five-year forecast from Forrester Research predicts that while online retail sales are not growing as quickly as they once did, E-commerce sales in the United States will rise at a 10-percent growth rate through 2014. By 2014, online retail sales will reach $250 billion, up from $155 billion in 2009. More...

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JACQUELINE'S JOURNAL

 Mercury Media opens a Philadelphia office and welcomes Maria Eden, Cary Scottoline and Gina Pomponi to its executive roster.

 CDS Global announces recent enhancements to its digital subscription solution that will expand the company’s overall presence in the consumer magazine market. By expanding its partnership with Texterity Inc., CDS Global will be able to offer an enhanced solution that integrates print and online editions, giving consumers the digital edition while they wait for the print issue.

 CCT Group Limited announces the acquisition of Interactive Response Technologies Inc. The combination is a world-class contact center and BPO organization with onshore, offshore and nearshore capabilities delivered by facilities in the U.S., Philippines and Panama. It also offers an executive team overseeing 6,000 professionals and a base of Fortune 100 clients and partners.

 Williams Worldwide Television (WWTV) partners with Hearthware Home Products to bring the NuWave Pro Infrawave Oven to markets around the globe for purchase across Europe, Asia and Latin America.

 The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) come together with a common goal to protect the catalog segment. They have pledged to work together on postal issues at the U.S. Postal Service, Postal Regulator Commission and Congress in fighting the Do-Not-Mail proposals at the state and local levels.

 Clash-Media signs a partnership to enhance its Clash-Voice telephone marketing service. Clash will now work with Transcent Media, a permission-based marketing agency that specializes in targeted qualification processes through its contact center – providing consumers identification to sales conversion and increase the number of real sales from marketing campaigns. 

 TV Genius announces that its content delivery platform has been selected by IP Vision to enhance the functionality of the TV listings on IP Vision’s FetchTV service.

 Michael G. Rubin, founder and CEO of GSI Commerce Inc., goes undercover at his own company in the television series “Undercover Boss,” on Sunday, March 21.  

 Undertone Networks announces its social activation solutions, which allow marketers to control where their ads are seen, while facilitating how messages and assets are distributed across social media sites. The company has already launched campaigns with Ben & Jerry’s and Long John Silver’s. 

 Rauxa Direct, a direct marketing agency headquartered in Orange County, Calif., announces that its senior vice president of account services and leader of its New York operation, Gina Alshuler, has been named to this year’s 30 Under 30 list by DMNews.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior DRTV Long-Form Account Executive, Cannella Response Television LLC
Location: Los Angeles, CA
Posted: 2/12/2010
View/Apply

Position: Marketing Manager, Technology Marketing Toolkit Inc.
Location: Franklin, TN
Posted: 2/05/2010
View/Apply

Position: Senior VP Interactive Marketing, The Credo Group
Location: Fort Lee, NJ
Posted: 2/25/2010
View/Apply

View All Jobs

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