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Response This Week Mar 16, 2011

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16 Mar, 2016

DIGITAL EDITION

Response February Issue 2011

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NEWS CORNER

Response Magazine has been named a finalist for a Western Publications Association MAGGIE Award in the “Best Interview or Profile/Trade” category for its December 2010 cover feature on the Humane Society of the United States and its leader Wayne Pacelle, written by Thomas Haire, editor-in-chief. This is the 60th year WPA has bestowed awards of excellence to deserving individuals and companies whose work is deemed “The Best in the West” in a wide variety of publishing categories.


Clash Media announces significant additions to its leadership team: Craig Rosenfeld from MediaWhiz Holding was appointed chief sales officer; Internet and media advertising veteran Alan Blaustein is working with the company in a senior operations capacity; and Ed Bussey was appointed global CEO last year.


Thane Direct announces the launch of the Ab Doer Twist into Canadian retail.

DRTV agency InfoWorx Direct wins five Service Industry Advertising Awards: the OroBed long-form spot won the Gold Award, 30-minute infomercials for Tajazzle and Neato each won a Silver Award, and short-form DRTV spots for National Money and Degree Guide received Merit Awards.

Innotrac Corp. announces an expanded operational footprint and capabilities through Innotrac Europe GmbH, a joint venture between Innotrac and PVS Fulfillment-Service GmbH in Neckarsulm, Germany.

Engagem3nt Inc. announces an alliance with producer Francine Bergman and her company, Lipstick Inc., to create short-form commercials in English and Spanish for the home haircutting sensation CreaClip.


VerticalResponse Inc. is named a U.S. Chamber of Commerce 2011 Blue Ribbon Small Business Award winner.

DR agency DMW Direct launches a new blog, No Green Bananas, designed to share insight gleaned over 20 years of developing innovative campaigns aimed at the Baby Boomer generation and the senior market.

Sales Portal announces the christening of its breakthrough technology, launching its industry-transforming online ‘matchmaking service’ created especially for product marketers, corporate advertisers and call centers. 

YesDTC Holdings Inc., a direct-to-consumer marketer and global distributor of consumer goods and products, announces its rollout in Asia of the PureSleep anti-snoring device.

Sandra White is appointed to the position of online/direct response marketing manager for The Shopping Channel Direct.

McCann Worldgroup announces the appointment of Ed Castillo and Erik Jansen to the newly created positions of integrated strategy directors.

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UPCOMING DR EVENTS

COMING UP:

NCOF
4 Apr, 2011 - 6 Apr, 2011 | Las Vegas | Nevada | United States (USA)
More On Event

NAB Show 2011
9 Apr, 2011 - 14 Apr, 2011 | Las Vegas | Nevada | United States (USA)
More On Event

Response Expo 2011
3 May, 2011 - 5 May, 2011 | Hilton San Diego Bayfront | San Diego | California | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Manager, Company Confidential
Location: Encino, CA
Posted: 3/3/11
View/Apply

Position: Sr. Brand Manager, Capital One
Location: Plano, TX
Posted: 2/25/11
View/Apply

Position: Media Director, Digital, Landmark Personnel Inc.
Location: New York, NY
Posted: 2/18/11
View/Apply

View All Jobs

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