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Response This Week Mar 10,2010

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10 Mar, 2010


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Five-Day Postal Week Doable for DR
NEW YORK – The United States Postal Service’s (USPS) plan to eliminate a day of mail delivery could affect $1 trillion worth of direct marketing and catalog mailings, reports But the DR industry is preparing for the drop so it will be ready for the reality. More...
Coupon Craze Sees Rapid Growth of Online Coupon Use
FT. LAUDERDALE, Fla. – Online coupon code and deal site Coupon Craze has seen a 175-percent increase in the number of retailers offered on its site during the past four years, with the most significant growth coming in 2008. As a result of more offers, consumers are now using more than $1 million a month in savings from Coupon Craze. More...
Columbia Sportswear Launches Mobile Commerce Site
NEW YORK – Columbia Sportswear Company launched a mobile commerce site at the beginning of this month. The site, created by E-commerce firm Demandware, is the brand’s first dip into mobile, reports More...
Facebook and Twitter Makes Consumers More Likely To Buy, Recommend
BOSTON – A recent study of social media usage shows that consumers who are Facebook fans and Twitter followers of a brand are more likely to recommend and buy those brands then before they were fans and followers. More...
New Ad Format to Improve Effectiveness of Online Video Ads
NEW YORK – Smartclip LLC launches SmartStitial, an online video interstitial format that surrounds an advertiser’s video commercial with a branded message. The new ad unit is designed to grab the attention of site visitors due to its use of logos and brand images that wrap the ad. More...

DRMA Chicago Party


 Thane Direct has completed its move into new corporate headquarters. The global direct response marketer is now located at 5255 Orbitor Drive, Suite 501, Mississauga, Toronto, Canada L4W 5M6. The company’s main telephone number is 905-625-3800.

 Hawthorne Direct announces the promotion of Paul Allen to vice president, creative director. Allen is responsible for developing overall creating concepts for television and Internet Videoactive campaigns, overseeing their execution, and working to ensure client satisfaction.

 The Hearthware Home Products NuWave Pro Infrared Oven infomercial campaign was ranked as one of the top-five most aired infomercials on television in 2009. The January 2010 report from Jordan Whitney Inc., an independent monitoring agency of both cable and broadcast media, ranked this campaign No. 4 nationally. The NuWave Oven was also the No. 1 infomercial on the chart in the housewares industry for the year.

 Omni Direct Inc., a full-service U.S. Hispanic DR marketing company, announces results from a recent matchback study. The research revealed that although a product’s Hispanic target audience was most effectively reached through Spanish multi-media, the majority of Internet sales for these products were being sold via the product’s English-language site rather than the Spanish-language site.

 Custom Toll Free has expanded its affiliate portal with several new search engine tools designed to help affiliate marketing partners expand their reach and increase traffic. The portal now includes several widgets that locate numbers and provision revshare programs.

 The DMA is pleased to announce the selection of The Buffkin Group, a national retained search firm, to execute the search for the association’s president/CEO position. The firm possesses a rich knowledge of the direct marketing and digital community, as well as an in-depth understanding of what this search will require from an evolutionary standpoint.

 The Cable Telecommunications Association for Marketing (CTAM) announces that Cable Mover Hotline (877) 9TVMOVE, a nationwide toll-free system for movers to order cable for their new address, will expand and will be powered by TARGUSinfo, a leader in On-Demand Insight, linking billions of consumer and business attributes in real time. is a networking site for professionals working across a range of media industries. Users are provided with a free social space to build their professional brand through showcasing a portfolio of work and they can build a global contact list, exchange ideas and discuss industry topics.  

 KPI Direct, a direct marketing and brand management agency, hires Michelle Frederick as operations manager. Frederick brings six years of call center operations management experience to KPI Direct.

 Ralph Kasuba is named chief technology officer at iContact, an E-mail marketing company serving small and mid-sized businesses.

 Automotive digital marketing expert Tyler Tanaka joins PostRelease as account director and an advocate for forum advertising and social media marketing in the automotive sector.

 H&R Block’s new strategy to focus on teamwork, results and the quality of the customer experience will kick off with the renovation of its flagship store in New York’s Times Square. A key partner in the effort, Winntech, developed several high-tech elements that were incorporated into the flagship, including a large-format 20-inch screen, touch-capable video, ticker style monitor arrays, and independent touch-screen feedback stations.

 Motivational Fulfillment & Logistics Services releases InfoShare 3.0, featuring on-demand reporting tools for direct-to-consumer clients. On-demand reports include inventory activity history, sales order center analysis, continuity returns and drop-off reports, advanced queries and more.

 Unilever has appointed Keith Weed, currently its executive vice president for homecare, oral care and water, to be its chief marketing and communications officer, replacing Simon Clift. Weed will take the role on April 1.

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Natural Products Expo West
11 Mar, 2010 - 14 Mar, 2010 | Anaheim | California | United States (USA)
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International Home & Housewares Show
14 Mar, 2010 - 15 Mar, 2010 | Chicago | Illinois | United States (USA)
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DRMA Networking Party at Martini Park
15 Mar, 2010 - 15 Mar, 2010 | Martini Park | Chicago | Illinois | United States (USA)
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior DRTV Long-Form Account Executive, Cannella Response Television LLC
Location: Los Angeles, CA
Posted: 2/12/2010

Position: Marketing Manager, Technology Marketing Toolkit Inc.
Location: Franklin, TN
Posted: 2/05/2010

Position: Senior VP Interactive Marketing, The Credo Group
Location: Fort Lee, NJ
Posted: 2/25/2010

View All Jobs

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