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Response This Week June 1, 2011

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1 Jun, 2011

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INDUSTRY NEWS
Google Debuts Mobile Wallet; PayPal Files Civil Suit 
Google, Citi, MasterCard, First Data and Sprint have joined forces to announce the debut of Google Wallet, an app that transforms a user’s smartphone into his or her wallet, allowing them to tap the screen, pay for purchases and even save money while shopping on the go, while also enabling businesses to strengthen customer relationships by offering faster, easier shopping experiences, promotions and loyalty rewards.
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Internet Ad Revenues Hit $7.3 Billion in First-Quarter 2011 
U.S. Internet advertising revenues hit $7.3 billion for the first quarter of 2011, a 23-percent increase over the same period in 2010, according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
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Hispanic Magazine Advertising Spending on the Rise 
Hispanic magazine advertising spending is up 24 percent through the first fourth months of 2011, according to HispanicMagazineMonitor estimates released by Media Economics Group.
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Online Social Games an Untapped Resource for Marketers 
U.S. marketers may be missing out on sizable opportunities for interactive advertising campaigns through online social games such as Farmville, according to recent industry research.
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DoubleVerify Relaunches Ad-Blocking Service to Better Brand Placement 
DoubleVerify has relaunched its BrandShield ad-blocking service in an effort to boost online transparency and tackle the problem of inappropriate ad placement, the online media verification and compliance company said.
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Response Job Board 

JACKIE'S JOURNAL

Mercury Media's Cheryl Green is awarded one of the cable industry's top honors by trade magazine CableFAX, who named her to their "Sweet 16" list of the hottest media buyers and brand marketers for the second year in a row.

3PL Worldwide, a North American provider of fulfillment, logistics and contact center services, announces a major expansion of its contact center infrastructure and services, which includes significant investment in technology infrastructure, software and a substantial expansion of live agent capacity and contact center services.

Meritus Payment Solutions names Dan Eddy as its new director of operations.

Innotrac announces a multiyear fulfillment agreement with United Sporting Companies, a holding company for Ellett Brothers LLC and Jerry's Sport Center Inc.


Euro RSCG reassigns former New York office co-CEO Pete Zillig to the position of CEO in Europe.

Yahav Isak joins Digitas Health as senior vice president of project management.

InfoPrint Solutions announces the results from the "Go Behind the Meter" utilities-specific conference, which successfully brought together dozens of international utility companies to discuss and share emerging trends and technological advances such as data analytics and bill redesign that can lead to consumer brand attachment, advocacy, loyalty and bottom-line savings.

KPI Direct, an integrated direct marketing and brand management agency, hires Sarah Brennick as its newest customer experience analyst.

Yahoo announces an update to its Yahoo Mail service that will enable the company to scan consumers' E-mails to deliver targeted advertisements.

Mozilla debuts a Do Not Track tool for a beta version of its Firefox for Android mobile browser.

Cozmix Inc., a sales force strategy consultancy and software development company, announces the beta release of AlignMix, a point and click sales territory analysis and design software package.

MoreMagic Solutions, a global mobile commerce and financial services solutions provider, announces the launch of its eTopUpOnline application for smartphones.

Click here for Jackie's Journal archives

UPCOMING DR EVENTS

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Cable 2011
14 Jun, 2011 - 16 Jun, 2011 | Chicago | Illinois | United States (USA)
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Licensing International Expo
14 Jun, 2011 - 16 Jun, 2011 | Las Vegas | Nevada | United States (USA)
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Internet Retailer
14 Jun, 2011 - 17 Jun, 2011 | San Diego | California | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Long-Form Account Executive, Cannella Response Television
Location: Los Angeles, CA
Posted: 5/23/11
View/Apply

Position: VP of Sales, Avalanche Creative Services Inc.
Location: New York, NY
Posted: 5/17/11
View/Apply

Position: DRTV Short Form & Infomercial Media Planner/Buyers, Acquirgy Inc.
Location: St. Petersburg, FL
Posted: 5/9/11
View/Apply

View All Jobs

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