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Response This Week Jun 30,2010

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30 Jun, 2010

DIGITAL EDITION


As Seen Everywhere
Response Summer Bash
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INDUSTRY NEWS
OmniResponse Sues Global TV Over DualSaw Use
OmniResponse Inc., a wholly owned DRTV subsidiary of OmniReliant Holdings, is suing Global TV Concepts Limited Inc.; its president, Laurie Braden; and CEO Lee Smith for damages related to the wrongful use of OmniResponse’s DualSaw product, according to court documents.
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Judge Dismisses Hoffman Lawsuit Against Marketer
A New Jersey judge has thrown out a lawsuit filed by attorney Harold Hoffman against Supplements To Go and World Class Nutrition, on the grounds that the court lacked “subject matter jurisdiction” and the plaintiff could not prove he suffered any loss, according to court documents.
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Industry Celebrates Compromise in FTC Expansion in Financial Reform
House and Senate members approved a compromise version of financial reform legislation on Friday that does not significantly expand the Federal Trade Commission’s (FTC) powers as part of the Restoring American Financial Security Act.
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FTC Orders Twitter to Toughen Security
Twitter has agreed to settle and create an independently audited information security program after the Federal Trade Commission (FTC) filed charges that the social-networking site “deceived consumers and put their privacy at risk.”
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Chipotle Wants Junk Mail in New Campaign
Chipotle Mexican Grill is targeting social media and Web advertising in its latest campaign, promising to donate money to charity for junk E-mails forwarded to them by consumers.
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NEWS CORNER

OrderMotion Inc., a Web-based platform for direct-to-consumer campaign and order management, releases MediaMotion, a media management and tracking technology platform.

KSL Media, an independent media services company, announces numerous promotions, including Christine Lyons to media supervisor, Yam Sy to media supervisor, Dena Joyce to national broadcast supervisor, Danny Parra to digital media planner, Diane Gordon to senior national broadcast negotiator, Amy Moore to national broadcast negotiator, Ashley Roth to media planner and Amanda Mendoza to media planner.

Concepts TV President Collette Liantonio is featured in the June issue of NJ Savvy Magazine.

TVINS – the wholly-owned Scandinavian subsidiary of global consumer marketer Thane International – is expanding into the retail sector with the launch of its first of several planned TVINS-branded retail outlets.


InfoCision Management Corp. announces the promotion of Curt Cramblett to vice president of new business development.

Newgistics, a provider of small parcel delivery and returns management solutions, announces enhancements to its SmartLabel Intelligent Returns Management™ solution in the new release of Escalate Retail’s Ecometry Direct Commerce Suite.

The Direct Marketing Educational Foundation (DMEF) announces that Dr. Marjorie Kalter, clinical professor, and academic program director, New York University (NYU) Master of Science, integrated marketing program, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Markus Wilhelm, CEO of AKS Marketing & Media and chairman of Strata Solar LLC, will receive the exclusive DMEF Vision Award; and Merkle, a primary customer relationship marketing agency, will be presented with the DMEF Corporate Leadership Award.

Patrick Schoonveld, former product operations manager of Google, joins Undertone Networks’ product development team.

Horizon Media will partner with Re-Bath LLC to enhance media spend and add to sales growth; it also announces a new business assignment with DISH Network.

Gabriel Group introduces Joe the Fulfillment Pro on YouTube as part of its SEO/SMO strategy to reach fulfillment professionals.

EyeWonder, a Limelight Networks business, announces AdVolve, an intelligent creative optimization tool that helps advertisers and their media and creative agencies maximize the impact of every impression by dynamically analyzing then optimizing the performance of the creative elements that make up a display advertisement.

Macromark, a member of the Dream Team Direct alliance, announces the addition of Internet technology professional Brian Murphy to the firm’s Interactive Services unit as its new director of interactive technology.

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UPCOMING DR EVENTS

COMING IN JUNE:

DRMA Summer Bash
29 Jul, 2010 - 29 Jul, 2010 | Shady Canyon Country Club | Irvine | California | United States (USA)
More On Event

eTail East 2010
9 Aug, 2010 - 12 Aug, 2010 | Baltimore | Maryland | United States (USA)
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ERA D2C Convention
21 Sep, 2010 - 23 Sep, 2010 | Las Vegas | Nevada | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Creative Director, Company Confidential
Location: Los Angeles, CA
Posted: 6/03/2010
View/Apply

Position: Junior Account Executive, Cmedia
Location: Portland, OR
Posted: 5/27/2010
View/Apply

Position: Marketing Manager
Location: St. Louis, MO
Posted: 5/24/2010
View/Apply

View All Jobs

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