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Response This Week Jun 02,2010

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2 June 2010


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Edward Shin Changes Plea to Guilty
Former LG Technologies (LG) business development leader Edward Shin, the main defendant in the $1.1 million embezzlement case brought against him by the Temecula-based company, switched his plea to guilty last week in one of the largest lead generation scandals in history.
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Fox’s Upfront Deals Good Sign for Market
News Corp.’s Fox network has already closed deals in some of its upfront advertising negotiations, according to some insiders, increasing the industry’s positive outlook on this year’s market compared to 2009.
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Mountain Dew Turns to Fans for Ad Placement
In the latest development of Mountain Dew’s yearlong project to turn over product development and marketing processes to consumers themselves, the PepsiCo-owned brand has asked fans for feedback on placing ad media buys.
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Google TV Warmly Received by Advertisers
Advertisers seem to be embracing Google’s new interactive television platform, which ad executives say could lower costs and help them reach targeted consumers more effectively than with traditional TV spots.
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For Marketers, It’s All About Location, Location, Location
When it comes to marketing, it may soon come down to not who you are, but where you are, according to marketers who are adding location-based technology to their loyalty and coupon programs.
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William A. Cunningham is the newest addition to Mercury Media’s financial management team.

Imagine Fulfillment Services is now handling Ericsson critical parts distribution.

Lockard & Wechsler Direct releases an analysis showing primetime year-over-year household viewership on some major networks is off as much as 18 percent to 31 percent. Due to the lower than expected primetime viewership on many major cable networks, Audience Deficiency Units (ADUs), are likely to reduce the amount of June inventory that otherwise would be have been allocated to DRTV advertisers.

The National Association of Professional Women selects DRTV production executive Ava Seavey to represent New York.

GSI Commerce, a provider of E-commerce and interactive marketing solutions, is providing The Timberland Co. with E-commerce technology, order processing and customer care services for its U.S. and European Web stores. GSI Commerce is also acquiring FetchBack Inc., a Tempe, Ariz.-based provider of comprehensive retargeting solutions for more than 500 advertisers.

Online advertising network Undertone announces a more than 200-percent jump in its online video pre-roll ad revenue in 2010 so far.

Direct response advertising agency DMW Direct’s data analysis team promotes Katrina Zubey to data analyst.

Canadian direct response television company Kingstar Direct is acquiring Phoenix Productions, a producer of infomercials and short-form DRTV spots.

Mobile affiliate network mTrax is running CashCall’s first mobile marketing campaign, driving calls to their call centers and into their new streamlined mobile loan application process.

MDC Partners' digital media buying firm Varick Media Management on Thursday names Neeraj Kochhar as its new president.

Jessica Martin joins Revenue Frontier (RF) as director of radio, spearheading and scaling RF’s up-and-coming radio division.

The Bradford Exchange, a direct marketer of collectibles, launches a DRTV campaign created by Northern Lights Direct Response for the Duke-Western Hero, a wall art sculpture inspired by the pistol John Wayne.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct Response Marketing Manager, Omni Response
Location: Clearwater, FL
Posted: 5/18/2010

Position: International Sales Manager, Your Baby Can LLC
Location: Carlsbad, CA
Posted: 5/5/2010

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