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Response This Week Jul 07,2010

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7 July 2010

DIGITAL EDITION


DRMA Summer Bash
JBT Media

INDUSTRY NEWS
Allstar Awarded Preliminary Injunction in Trademark Case
The U.S. District Court for the Southern District of New York awarded Allstar Products Group a preliminary injunction in a patent and trademark suit over its Topsy Turvy brand, according to a press release from Allstar Marketing Group LLC, a consumer products company in the direct response industry.
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Global TV Denies Allegations in OmniResponse Suit
Global TV Concepts Limited Inc. (GTV) is denying all allegations in a lawsuit brought against it by OmniResponse Inc., according to Drew B. Sherman, counsel for Global TV.
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DMA Suit Challenges Colorado E-Commerce Law
The Direct Marketing Association (DMA) has filed a lawsuit in Federal District Court of Colorado challenging the constitutionality of a new law requiring out-of-state online retailers to collect and turn over consumers’ confidential purchasing information to the state’s Department of Revenue (DOR).
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DMA Opposes USPS Rate Increase
The Direct Marketing Association (DMA) is strongly opposing the United States Postal Service’s (USPS) request for a rate increase, saying a hike in prices at this time will cause a further decrease in mail volumes and will deter the financial viability of the Postal Service going forward.
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Coalition Calls For Tougher Child Marketing Regulations
A coalition of 17 advocacy groups and health organizations is asking the Federal Trade Commission (FTC) to enforce stricter regulations on online marketing to children.
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NEWS CORNER

Nominations for the Direct Response Marketing Alliance’s Second Annual Marketer of the Year award are currently being accepted. Click here to begin the simple three-step process. The Marketer of the Year will be awarded Sept. 22 at HAZE at City Center in Las Vegas.

Imagine Fulfillment Services is working with the largest home media companies specializing in converting vacant storefronts and distinctive real estate assets into unique, vibrant, interactive out-of-home experiences.

Custom Toll Free creates a reservation platform for the newly announced 855 toll-free prefix.

GSI Commerce Inc. signs an extension of its multiyear E-commerce agreement with the National Basketball Association (NBA) to 2017. In addition, Skullcandy, an audio headset manufacturer, selects TrueAction, a full-service digital agency within the GSI Commerce Marketing Services division, to provide digital marketing solutions for the company’s line of lifestyle audio devices and accessories.


Cedar Fair is using Hipcricket for mobile marketing at eight of its amusement parks to engage park visitors with discounts, promotions, event notifications and more delivered via mobile devices.

Dan Myers, CEO of agency branDNAinc, announces a move to its new offices, as well as the addition of the Rich Hauser Group.

Independent online marketing review company TopSEOs.com rates Experience Advertising the top affiliate marketing company for June 2010.

Gabriel Group introduces Moe the CMO on YouTube as part of its SEO/SMO strategy to reach marketing resource management professionals.

Overstock.com Inc. announces major upgrades to the company’s Club O program, including deals on reward dollars and free shipping.

Intelligrated, an automated material handling solution provider, announces the receipt of several local and national growth awards, including the 2010 Deal Maker: Corporate Winner award, the 2010 MANNY Award: Top Growth winner and the Cincinnati USA Partnership for Economic Development’s Expansion Project of the Year award.

Boise, Idaho-based Indiplex Media developed an integrated mobile rewards and point-of-sale capture solutions for the small- and medium-sized business market.

NeuroFocus introduces Luxury Perceptual Framework, a new methodology for marketers that measures consumers’ subconscious responses across eight dimensions to brands, products, in-store displays, packaging, advertising and customer services.

Click here for News Corner archives

UPCOMING DR EVENTS

COMING IN JUNE:

DRMA Summer Bash
29 Jul, 2010 - 29 Jul, 2010 | Shady Canyon Country Club | Irvine | California | United States (USA)
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eTail East 2010
9 Aug, 2010 - 12 Aug, 2010 | Baltimore | Maryland | United States (USA)
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ERA D2C Convention
21 Sep, 2010 - 23 Sep, 2010 | Las Vegas | Nevada | United States (USA)
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View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Brand Manager, Allstar Marketing Group LLC
Location: Hawthorne, NY
Posted: 6/17/10
View/Apply

Position: International Marketing Manager, Zoosk
Location: San Francisco, CA
Posted: 6/09/10
View/Apply

Position: Senior Direct Response Media Buyer
Location: Indian Land, S.C.
Posted: 6/24/10
View/Apply

View All Jobs

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