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Response This Week Jan 26,2011

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26 Jan, 2011

DIGITAL EDITION

Response January Issue 2011

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INDUSTRY NEWS
'Godfather of Fitness' Jack LaLanne Dies at 96
Fitness guru and DRTV icon Jack LaLanne died Jan. 23 at his home in Morro Bay, Calif., of respiratory failure due to pneumonia. He was 96 years old.
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DRMA Chicago Reception Set for March 7
The Direct Response Marketing Alliance (DRMA) invites its members and attendees of the International Home + Housewares Show to a cocktail reception on Monday, March 7, at Chicago’s Vertigo Sky Lounge.
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Verizon Challenging FCC Net Neutrality Authority
Verizon Communications has followed through on its threat to challenge net neutrality rules in court, filing an appeal on Jan. 20 in the U.S. Court of Appeals for the District of Columbia Circuit opposing the authority of the Federal Communications Commission (FCC) to impose net neutrality rules approved last month.
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Google Advertising Revenues Up 26 Percent in Fourth Quarter
Google Inc. earned $8.2 billion in advertising revenue in fourth-quarter 2010, a 26-percent increase compared to the fourth quarter of the previous year.
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Alterian Study Spotlights Social Marketing's Significance
Many marketers will spend a greater portion of their budgets on social media in an effort to better master using the online platform to reach consumers, according to Alterian's eighth annual survey of 1,500 marketers, agencies and marketing service providers and systems integrators nationwide.
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As Seen on Response TV
NEWS CORNER

North Country Media Group announces Cole Van Heel is joining the company as the head of business development for the group. Van Heel joins North Country after serving more than four years as vice president of sales for InfoTech in New York City.

DRTV agency Engagem3nt Inc. moves to 4667 MacArthur Blvd., Suite 300, Newport Beach, CA 92660, and announces the addition of two new employees: Jessica Groot as media coordinator and Linh Cao as accounting manager.

Thane Direct appoints DRTV industry veteran Jeff Frankel to the newly created position of vice president of production.

KSL Media hires two new executives: Adam Cohen as account director and Jaclyn Klein as account supervisor.


Hawthorne Direct announces the addition of George Leon as senior vice president of media/account management.

Cannella Response Television announces that Kendra Dietrich Liebowitz has joined the company as media coordinator for client services at its West Coast office in Los Angeles, as well as the addition of seven new members to its headquarters staff in Burlington, Wis.: Kay Mazurkiewicz, assistant media manager; Victoria Carroll, assistant media manager; Michelle Domagalski, assistant media manager; Jerie Moe, media operations assistant; Scottie Peterson, associate media manager; Jessica Mesmer, staff accountant; and Tina Umbel, receptionist.

Inter/Media Advertising is selected as agency of record for diet product Pounds Lost.

Open Jar Concepts Inc. aligns with a leading Internet marketing company based in San Diego, Calif., to bring DR clients, brands and lead generators to the PPC space.

Undertone and AdSafe Media announce the results of an AdSafe audit that found Undertone to exceed industry benchmarks for the quality and safety of its inventory. Among the findings, Undertone received a 137 on AdSafe’s Media Rating Index, far above the industry norm (100) for the aggregate content quality of a network, while only 0.31 percent of its inventory was classified as high risk (compared to 15.4 percent for exchanges and 5.7 percent for traditional networks).

Augme Technologies Inc. expands the delivery of Web-based coupon selection for News America Marketing’s popular online consumer couponing site, www.smartsource.com.

J.D. Power and Associates hires Fabien Reille to lead the company’s digital research activities after forming a dedicated digital research team to further incorporate online and mobile media platforms into its market information research services.

uSamp announces that the Kiplinger organization has chosen it to power a custom online market research panel bearing the acclaimed publisher’s name.

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UPCOMING DR EVENTS

COMING UP:

National Association of Television Program Executives
24 Jan, 2011 - 26 Jan, 2011 | Miami | Florida | United States (USA)
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Online Marketing Summit
7 Feb, 2011 - 10 Feb, 2011 | San Diego | California | United States (USA)
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eTail West 2011
22 Feb, 2011 - 25 Feb, 2011 | Palm Desert | California | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP of Business Development, Hawthorne Direct
Location: Los Angeles, CA
Posted: 1/19/11
View/Apply

Position: Business Development Manager, Direct Holdings America Inc.
Location: Fairfax, VQ
Posted: 1/14/11
View/Apply

Position: Creative Director, Environmental Defense Fund
Location: New York, NY
Posted: 1/13/11
View/Apply

View All Jobs

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