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Response This Week Jan 20,2010

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20 Jan 2010


January Edition

Chief Media
Icon Media Direct

DRMA, Response Annual Chicago Networking Party Set for March 15
SANTA ANA, Calif. — The Direct Response Marketing Alliance (DRMA) invites its members and attendees of the International Home + Housewares Show to a cocktail reception on Monday, March 15, at Chicago’s hip Martini Park, from 6-9 p.m. More...
The Power of Viral Marketing for Haiti, The Good and Bad
CHICAGO – Marketers have been flooding media outlets with messages to consumers to give to Haiti, and with promises to match donations. For example, one of the impossible to miss campaigns has been the AT&T’s SMS texting ad, seen on television and online, to text “Haiti” to 90999 to give a $10 donation to the American Red Cross. AT&T also, through its foundation, gave $50,000 to Telecoms Sans Frontiers. More...
Milk Produces Multi-Channel Campaign for Hispanics
NEW YORK – The milk industry in 2010 is reaching out to the Hispanic market with its “got milk?” ad, featuring Chilean actor Cristian de la Fuente, and a campaign that includes a giveaway promotion with sweepstakes and Facebook components, reports More...
Cable Competing With Online TV Programming
NEW YORK – While more content is being built into televisions, cable companies, television networks and studios are worried about what will happen to the future of cable subscriptions and the money they make off of the medium, reports More...
FSI Couponing Reaches Record Levels
NEW YORK – Free-standing insert (FSI) coupon activity increased 8 percent in 2009 to reach more than 272 million pieces dropped, according to Marx Promotion Intelligence, a division of TNS Media Intelligence. The 2009 rate was the highest amount of yearly coupons dropped in the past decade, surpassing the second highest year, 2007, which dropped 252 billion. More...

DRMA Martini Park Networking Party


 The DMA, the global trade association of businesses and nonprofit multi-channel direct marketers, will begin a search for a new President and CEO to replace John A. Greco, Jr. Greco has resigned his role this week and the DMA has organized a search committee to identify possible candidates.

 Thane Direct and inventor John Abdo are back together for the worldwide rollout of the AbDoer Twist, which is scheduled to reach every region of the world, from the U.S. to Europe, Latin America to Asia, the Pacific Rim to the Middle East. At the center of the AbDoer Twist campaign is a half-hour infomercial.

 Hawthorne Direct opens a Salt Lake City office dedicated to digital services under recently appointed Director of Digital/Interactive Media Aaron Raymond. 

 Gold Mountain Media welcomes Mandy Durbin as director of marketing and client services for the Los Angeles-based agency. Mandy brings 15 years of long-form advertising experience in both sales and client relations, and will report directly to owner Mark Knudsen.

 SKO Brenner American and Eastern Collection Corp. merge their two financial service companies to maximize the customer retention, billing and collection services offered by each group. 

 Sandi Davis John is named sales manager for CDS Global in Canada. In this role, she will find new business opportunities within the subscription fulfillment industry as well as new markets with the company’s order management and product fulfillment, remittance and lockbox processing and On-Demand solutions. In addition, the company is proud to announce the launch of its Web-based reporting suite InFOCUS. Circ+ is one solution within the InFOCUS reporting suite, customized for the publishing industry clients.

 Adam J. Block is named the newest group account director at Inter/Media Advertising after an 11-year stint at Initiative, where he was most recently account director/associate media director.

 QVC is recognized as a top 10 retailer for customer service, ranking fifth in the NRF Foundation/American Express 2009 Customers’ Choice survey. Presented on Jan. 12 at the National Retail Federation’s 99th Annual Convention and EXPO, the survey also revealed that the multi-media retailer jumped three spots from its 2008 ranking. Also, Mitch Goldstein has recently joined QVC as general manager of on-air, responsible for the integration of the company’s merchandising strategies with its live programming.

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NATPE10 (National Association of Television Program Executives)
25 Jan, 2010 - 27 Jan, 2010 | Las Vegas | Nevada | United States (USA)
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP/Director of Business Development West Coast, OrderMotion
Location: Los Angeles, CA
Posted: 12/08/2009

Position: Director, Integrated Marketing, Project Hope
Location: Millwood, VA
Posted: 1/14/2010

Position: Direct Response Marketing Manager, Clearwire
Location: Kirkland, WA
Posted: 12/23/2009

View All Jobs

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