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Response This Week Jan 13,2010

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13 Jan 2010

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INDUSTRY NEWS
E-Commerce Gets a Holiday Boost
NEW YORK – ComScore reported that E-commerce sales for the holiday season were back up to just under 2007 levels, coming in better than expected and providing a boost to the end of 2009, reports AdAge.com. Looking at November and December, sales rose 4.3 percent to $29.1 billion, compared with $28 billion one year ago and nearly matching the $29.2 billion earned in 2007. More...
Ireland Tourism Launches Wide-Ranging U.S. Direct Campaign
NEW YORK – Tourism Ireland launched a campaign to target U.S. travelers using direct mail, Web, E-mail, TV and print advertising, reports DMNews.com. The campaign’s goal is to see a 2-percent growth in visitors from the United States in 2010. More...
Internet Video on TV and Blu-ray Devices on the Rise
AUSTIN, Texas – IMS Research releases a report revealing that Internet video device shipments will grow globally by 78 percent in 2010. According to the “Market Opportunities for Internet Video to the TV – 2010 edition,” the device categories that will see the most significant growth in the short term are connected to TVs and Blu-ray players. More...
With Ad Sales Slow, NBC Predicts a Loss on Winter Olympics
NEW YORK – NBC Universal is expected to lose money on its broadcast of this winter’s Olympic games for the first time in recent memory because of a slow start to ad sales and a rise in the cost of paying for the event coverage, reports AdAge.com. More...
FedEx Launches Integrated Campaign Using DR
NEW YORK – FedEx launched a multi-channel campaign this month as part of its strategy to integrate its brand messaging and creative across channels, including online and offline platforms, reports DMNews.com. More...

Thane Direct

JACQUELINE'S JOURNAL

 As Seen Everywhere makes its official debut this week – a fully integrated multi-channel pay-per-performance online exchange that provides DR campaigns immediate concurrent access to television, radio, print, Internet and mobile media platforms. Launched by DR executive Trygve Duryea, As Seen Everywhere is powered by RingRevenue, whose pay-per-call technology have made the company an industry leader representing a portfolio of network marketers, advertising agencies and media organizations.

 The Direct Response Academy will offer “DRTV Boot Camp With Advanced Media & Logistics” Feb. 17-19 in Miami Beach, Florida. For more information, visit www.directresponseacademy.com.

 Chris Maher is made CEO of eBureau, a provider of predictive scoring and information services for online advertisers. Maher takes over from eBureau founder Gordy Meyer, who becomes president and COO. 

 Epsilon, a multi-channel marketing services firm, welcomes Eric Stein as the executive vice president, digital strategy. Stein will play a critical role in evaluating Epsilon’s client offerings and strategies across business units to identify and incorporate new opportunities in the digital marketing space to better serve clients and build brands.

 MedTera, an integrated marketing solutions company dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries, announces its official launch. Operating as a subsidiary of Structural Graphics, MedTera specializes in the design and execution of comprehensive integrated marketing programs for healthcare marketers and their agencies, empowering more successful relationships with patients, care givers and physicians. 

 Tony Little and Fitness Quest team up with Mills James to produce its new Easy Shaper exerciser commercial. Using a new generation of cameras and control technology made it possible to shoot the infomercial “live-to-desk” in high definition.

 QVC.com is recognized as a leading E-retailer for customer satisfaction when it ranked third out of 40 in The ForeSee Results’ Holiday E-Retail Satisfaction Index. Receiving a score of 83 out of 100, up four points and 5 percent from lat year’s results, QVC.com also ranked second in the mass merchant category and No. 1 among the TV/Phone/Catalog retailers. 

 Skype, a diverse communications application, selects Newlink Communications to handle and support its public relations and communications strategy initiatives in Latin America and the U.S. Hispanic market.

 Zimmerman Advertising wins the George Foreman household appliance account. The nation’s 14th agency, according to AdWeek, will act as full-service agency of record, expanding the George Foreman brand to a line of other healthy cooking products while continuing the sales velocity of the core product, the Grill.

 RX syndication hires Ben Lipson as vice president of short form; Will Charlette as vice president of short form; and Herb Rossin as president of syndication. RX currently handles the “Steve & Kathy” show and “Tax Attorney Q&A.”

 Clash-Media, an online customer acquisition specialist, announces the opening of a new office in Fort Lauderdale, Fla. The office will support the company’s drive to extend its geographic reach in the U.S. and expand its client and partner services.

 Dave Dutch is named senior vice president of business solutions at CDS Global. Ditch is responsible for the order management and product fulfillment, remittance and lockbox processing and On-Demand solutions, leading the team of account management, sales and support staff.

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UPCOMING DR EVENTS

COMING IN JANUARY:

National Retail Federation 99th Annual Convention & Expo 
10 Jan, 2010 - 13 Jan, 2010 | New York City | New York | United States (USA)
More On Event

NATPE10 (National Association of Television Program Executives)
25 Jan, 2010 - 27 Jan, 2010 | Las Vegas | Nevada | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP/Director of Business Development West Coast, OrderMotion
Location: Los Angeles, CA
Posted: 12/08/2009
View/Apply

Position: Print Media Planner/Buyer, Icon Media Direct Inc.
Location: Van Nuys, CA
Posted: 12/14/2009
View/Apply

Position: Account Director, Omnicom Group
Location: Glendale, CA
Posted: 1/09/2010
View/Apply

View All Jobs

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