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Response This Week Jan 06,2010

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6 Jan 2010

DIGITAL EDITION

December Cover



Golden Media
Victor Results

Thane Direct

INDUSTRY NEWS
AsSeenonResponseTV.com Headlines Group of New Response Sites
SANTA ANA, Calif. — With the December introduction of AsSeenonResponseTV.com — and its partner site, YouTubeDirect.com — the Response brand has now debuted or redesigned four Web sites in the past three months. Redesigned sites for Response Magazine (www.responsemagazine.com) and Response Expo 2010 (www.responseexpo.com) debuted earlier in fourth-quarter 2009. More...
Revenue Declines in 2009 for Top 100 Media Companies
CHICAGO – Revenue for the top 100 media companies in the United States fell 4.3 percent in the first half of 2009 from the previous year, reports AdAge.com. The companies collectively had grown 0.8 percent in 2008. More...
Hulu Adds Search and Analytics to Site
THETFORD CENTER, VT – Streaming television Web site Hulu recently added search and analytics to its product lineup in an effort to make it more appealing to marketers, reports Marketing Vox. The new beta feature, called Captions Search, allows users to search the captions for thousands of videos across hundreds of shows, as well as from a new Captions tab on any show or video page with captions. More...
Ad Spending May Be Heading Towards Recovery
CHICAGO – Advertising spending in the United States in 2010 will either show a small gain or slight loss, depending on the forecast, reports AdAge.com. However, all outlets agree that 2009 was the sharpest percentage decline in ad spending since the Great Depression. More...
Top Online Retailers Make Leaps in Popularity
ANN ARBOR, Mich. – Customers of the largest online retailers are more satisfied than ever before, according to an annual report by ForeSee Results that looks at holiday shoppers. Looking specifically at the results in the United States, the satisfaction index this holiday season was 79 percent, up 7 percent. More...

JACQUELINE'S JOURNAL

 Marc Haskelson is named COO of Concept 2 Consumer, a new idea from BJ Global Direct that allows new and existing direct marketers to find a turnkey solution for the DRTV market. Most recently, Haskelson was the vice president of business development for Litle & Co.

 Mercury Media is named the advertising agency of record for eDiets.com Inc. The agency is responsible for all aspects of DRTV advertising media buying for the online provider of personalized nutrition, fitness and weight-loss programs, including planning, media buying, results tracking and optimization. 

 Custom Toll Free appoints Rick DeCamp as vice president of business development. In his new position, DeCamp will lead product marketing and business development at the company for a new line of business centered on E-commerce technology solutions. 

 Horizon Media has arranged a partnership for GEICO with the National Hockey League beginning with the current season. The deal brands GEICO as the official insurance partner for the NHL as represented at the 2010 Bridgestone Winter Classic outdoor game in Boston on New Year’s Day. The partnership includes national TV inventory on NBC throughout the season. 

 The Small Business Commerce Association (SBCA), a San Francisco-based group that offers tactical guidance to small-business owners, has recognized Phoenix-based Higher Power Marketing (HPM) with its 2009 Best of Business Award in the marketing consulting services category.

Click here for Jacqueline's Journal archives

 
UPCOMING DR EVENTS

COMING IN JANUARY:

2010 International Consumer Electronics Show (CES)
7 Jan, 2010 - 10 Jan, 2010 | Las Vegas | Nevada | United States (USA)
More On Event

The Home Entertainment Show 
7 Jan, 2010 - 10 Jan, 2010 | Las Vegas | Nevada | United States (USA)
More On Event

National Retail Federation 99th Annual Convention & Expo 
10 Jan, 2010 - 13 Jan, 2010 | New York City | New York | United States (USA)
More On Event

NATPE10 (National Association of Television Program Executives)
25 Jan, 2010 - 27 Jan, 2010 | Las Vegas | Nevada | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP/Director of Business Development West Coast, OrderMotion
Location: Los Angeles, CA
Posted: 12/08/2009
View/Apply

Position: Long-Form DR Media Buyer, Golden Media
Location: Seattle, WA
Posted: 12/23/2009
View/Apply

Position: Direct Response Marketing Manager, CCS Medical
Location: Clearwater, FL
Posted: 12/05/2009
View/Apply

View All Jobs

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