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Response This Week Feb 24,2010

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24 Feb 2010

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INDUSTRY NEWS
Facebook Research Says Fan Pages Effective Marketing
HOUSTON – Companies using Facebook and its fan page module to market themselves can increase sales, word-of-mouth marketing and customer loyalty among some consumers, according to research from Rice University’s Jones Graduate School of Business. More...
2010 TV Upfronts Look Promising for Networks
NEW YORK – With three months to go before the advertising industry’s upfront ad sales for the 2010 fall broadcast season, CBS Corp.’s CEO Leslie Moonves is predicting the company can get price increases from advertisers, reports AdAge.com. More...
TV Ad Revenue Falls Nearly Across the Board in 2009
NEW YORK – According to data from Kantar Media, the majority of U.S. broadcast and cable networks reported ad revenue declines in 2009, reports AdAge.com. All five of the major networks – ABC, CBS, NBC, FOX and CW – all experienced drops in revenue, and in 2008 only FOX and NBC had small ad sales increases, which were due to the Super Bowl and the Beijing Olympics. More...
IAB Releases Platform Status Reports
CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) released “An Interactive Television Advertising Overview,” the latest in its series of Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive ad platforms. More...
Tree.com Launches New Strategic Initiative
CHARLOTTE, NC – Tree.com Inc. (Response, November 2008) announced it will launch a new initiative that the company expects will change the way consumers and business interact online when it comes to finding resources for financial decisions. The new Tree.com will use the model proven in LendingTree.com – which paired a reverse marketplace with information and support for making educated choices about home loans. More...


DRMA Chicago Party

JACQUELINE'S JOURNAL

 Mercury Media releases the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, senior director, research and analytics for Mercury Media. The series will explore innovations in cross-platform advertising with a focus on direct response television.

 Jordan Whitney is pleased to announce its Greensheet Awards for Infomercial and Short-Form Excellence for the year 2009. Winners in long-form include Ninja Master Prep, CarMD, Kymaro Body Shaper, Sheer Cover, Golden Age of Country, Total Gym, HealthMaster, AARP Medicare, Nutrisystem, Sonicrafter, Slice, Billy Mays/Anthony Sullivan, Montel Williams, Oreck Halo, HAAN Steam Station, Six-Week Body Makeover, Lifestyle Lifts, and Nu-Wave Oven Pro. Short-form award winners include HD Vision Readers, Perfect Brownie Pan, Heeltastic, Neckline Slimmer, Rejuvenate Auto, Jupiter Jack, Tower 200, Turbo Snake, Dreamie, Sure Clip, Instyler, Pet Zoom & Nail Groom, Soap Magic, Shake Weight and Versus Vacuum.

 Atomic Direct produces a 30-second DRTV spot about treasure hunting with metal detectors for White’s Electronics, a manufacturer of consumer metal detectors. The spot features Terry Herbert, the enthusiast that unearthed the Stafford Hoard worth more than $2 million.

 As Seen Everywhere announces three senior management appointments in the industry’s fully integrated multi-channel pay-per-performance online exchange. Paul Daniel is named CFO, Robin Sharpe is named senior account executive, and Jason Hill is named head of the company’s IT and online operations.

 Provision Interactive Technologies, a provider of 3-D interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its displays. The partnership allows Provision’s 3D Media Center platform to function as an integrated point-of-sale solution in malls, airports and other public locations.

 Clash-Media, the online customer acquisition specialist, launches Clash Voice, a new telephone marketing service that gives advertisers in a wide range of industries higher quality consumer information and a direct path from lead generation to sales conversations.

 Dukky LLC, a direct response company that utilizes proprietary social sharing technology to increase marketers’ response rates, receives a second round of funding from a group of investors led by LongueVue Capital. With this latest round, the company has received $3 million in new capital to date.

 AccuWeather.com launches a new Web site, which will include enhanced features for users and new ad placements, lifestyle weather sections, custom content integrations and sponsorships, and enhanced overall effectiveness for advertisers. 

 Alliant achieves strong growth in 2009 due to its ability to deliver strong consumer segmentation solutions across channels. After posting a double-digit increase in revenue for the year, the company reported that it was making investments to enhance client service in the areas of E-commerce and multi-channel solutions.

 InfoCision Management Corp. announces corporate restructuring, asking three members of its executive team to take on more responsibility and new roles. Steve Brubaker becomes chief of staff, Michael Van Scyoc will move to chief strategy officer, and Michael White is named chief technology officer.

 eBureau, a provider of predictive scoring and information services for online marketers and Sparkroom, a provider of enrollment marketing automation solutions, today announced a partnership that provides cost-per-lead (CPL) advertisers and lead generators a powerful combined solution for more effectively managing online consumer leads.

Click here for Jacqueline's Journal archives

UPCOMING DR EVENTS

COMING IN FEBRUARY:

Online Marketing Summit
22 Feb, 2010 - 25 Feb, 2010 | San Diego | California | United States (USA) More On Event

eTail West 2010
22 Feb, 2010 - 25 Feb, 2010 | Palm Desert | California | United States (USA)
More On Event

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior DRTV Long-Form Account Executive, Cannella Response Television LLC
Location: Los Angeles, CA
Posted: 2/12/2010
View/Apply

Position: Marketing Manager, Technology Marketing Toolkit Inc.
Location: Franklin, TN
Posted: 2/05/2010
View/Apply

Position: Short Form DRTV Media Buyer, Media Design Group
Location: Santa Monica, CA
Posted: 2/18/2010
View/Apply

View All Jobs

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