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Response This Week Feb 10,2010

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10 Feb, 2016

DIGITAL EDITION

February Edition
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Higher Power Marketing
Response Expo 2010

CASE STUDIES
INDUSTRY NEWS

DRMA Chicago

NEWS CORNER

 Inter/Media Advertising signs Super Bowl champion coach and FOX NFL Sunday host Jimmy Johnson to be the new spokesperson for its client ExtenZe, the $150-million male enhancement brand.  

 Beanstalk Marketing Group completes its expansion to New York City. Opened in November, the midtown Manhattan office places the performance-driven media company into the heart of the TV cable and broadcast industry, allowing for further expansion and enhancement of its comprehensive network of TV stations and networks.

 Money Mailer promotes John Gramata to vice president of marketing from director of marketing analytics. Gramata will now be responsible for the execution of brand strategy, interactive initiatives and marketing communications. 

 Full Perspective Services Inc. (FP) names Lee Ann Richardson as its national sales representative. Richardson served FP for more than 20 years and after a five-year break has returned to once-again continue new business development efforts.

 AnswerNet, a telemessaging firm and a full-service provider of inbound, outbound and E-bound contact center services, announces Josue Leon’s promotion to vice president of operations. Leon has been with AnswerNet and its predecessor companies for more than 23 years.  

 Mobile marketing company Hipcricket hires Doug Stovall as senior vice president of sales. Stovall has won business from Staples, Urban Outfitters, MGM Casinos and Conde Nast, among other top brands. Also, Hipcricket announces that Journal Broadcast Group, a division of Journal Communications Inc., has selected the mobile marketer to be its exclusive partner corporate-wide. The companies have done business since 2007 with six stations currently employing Hipcricket to drive sales, engagement and time spent listening and watching.

 Hank and Arleen Rossi, principals of EEC, merge their corporate identities, personnel and resources with SKO Brenner American.

 Epsilon will provide a comprehensive direct-to-consumer marketing solution, including database and data management, consumer data integration, permission-based E-mail marketing services, multi-channel campaign management and interactive Web services to Kraft Foods Inc. Kraft Foods is the world’s second-largest food company with annual revenues of $42 billion. Also, Quinn Jalli joins as vice president of deliverability and ISP relations. 

 Listen Up Espanol (LUE), a U.S. Hispanic call center specializing in DRTV campaigns, increases its service offering to include outbound and Interactive Voice Recognition (IVR) calls.

 The Direct Marketing Association (DMA) names Robert Allen interim president and CEO. Allen, the former president and CEO of The Vermont Country Store, assumed the role on Feb. 5 in DMA’s New York office.

 GoConvergence, an integrated messaging across video platforms, completes the new Valentine’s Day national broadcast campaign for The Vermont Teddy Bear Co.

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UPCOMING DR EVENTS

COMING IN FEBRUARY:

DRTV Boot Camp with Advanced Media & Logistics
17 Feb, 2010 - 19 Feb, 2010 | Miami Beach | Florida | United States (USA)
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Online Marketing Summit
22 Feb, 2010 - 25 Feb, 2010 | San Diego | California | United States (USA)
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eTail West 2010
22 Feb, 2010 - 25 Feb, 2010 | Palm Desert | California | United States (USA)
More On Event

 

View All Events

 

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP Media/Account Management, Hawthorne Direct
Location: Los Angeles, CA
Posted: 1/29/2010
View/Apply

Position: Marketing Manager, Technology Marketing Toolkit Inc.
Location: Franklin, TN
Posted: 2/05/2010
View/Apply

Position: Director, Online Acquisition Marketing, Beau-coup
Location: Mountain View, CA
Posted: 1/22/2010
View/Apply

View All Jobs

 

 

 

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