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Response This Week Feb 08,2011

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8 Feb, 2011


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Irwin Naturals to Pay $2.65 Million in California Settlement
Dietary supplement distributor and direct response marketer Irwin Naturals will pay $2.65 million to settle claims of false and misleading advertising of products containing lead and the Hoodia gordonii herb, according to the Orange County District Attorney.
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Broadcast TV Station Ad Sales Up 14 Percent in 2010
Online advertising sales at broadcast televisions stations grew by 14 percent in 2010 to a record $1.4 billion, according to a Borrell Associates report commissioned by TVB.
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Social Media Provides Little ROI for Retailers, Study Says
Social media interactions are a primary influence for only about 5 percent of visitors to retail Web sites, according to the annual ForeSee Results study on the state of social media effectiveness for retailers in the U.S.
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Verizon Reports Historic First-Day Sales of iPhone
Verizon Wireless saw "the most successful first-day sales in the history of the company" after ceasing pre-orders online of the iPhone 4 to existing customers on Feb. 3, according to Dan Mead, president and chief executive officer for Verizon.
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ARM Direct Celebrates 25 Years in the DRTV Industry
ARM Direct, a full-service agency in the U.K. DRTV space, is celebrating 25 years in the media buying business.
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Due to continuous growth, InfoTech is expanding its Manhattan operations by moving to 135 E. 57th St, 4th Floor, New York, NY 10022.

Higher Power Marketing selects Phoenix-based Kona Financial to do its bookkeeping.

Direct response company CoreMedia Systems Inc. integrates Nielsen TV ratings for DISH Network into its DRTV software systems, making CoreMedia’s media management systems the first to integrate these ratings.

Media Design Group introduces its innovative technology, Retail Performance Metrics, a comprehensive technology-based reporting system that will revolutionize the way direct response products are transitioned into the mainstream, retail marketplace.

Euro RSCG Chicago names Norm Yustin as its new president, after former president Jamie King left to launch his own multidiscipline agency, Camp & King.

QCSS Inc., a Chicago-based call center and telemarketing firm, announces the acquisition of

Beyond Commerce Inc. announces the launch of, as well as a strategic marketing agreement between and KACHING KACHING Inc., which will become the site’s exclusive marketing partner.

Heineken USA names Lesya Lysyj CMO, effective Feb. 28.

Dream Team Direct Inc. announces that Creative Bube Tube, a production agency specializing in TV advertising campaigns, has joined the Dream Team Direct Alliance.

QuinStreet Inc. announces that Bronwyn Syiek, president and chief operating officer of the company, has been elected to the Board of Directors.

Loyola Productions announces that it has produced a series of radio advertisements for Catholic schools.

Image Entertainment Inc. debuts a viral marketing campaign in support of the DVD release of Deon Taylor's "Chain Letter."

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director Advertiser Sales, Pollcast
Location: New York, NY
Posted: 1/31/11

Position: VP Business Development, Hawthorne Direct
Location: Los Angeles, CA
Posted: 1/19/11

Position: Business Development Manager, Product Marketing, Direct Holdings America
Location: Fairfax, VA
Posted: 1/14/11

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