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Response This Week Feb 03,2010

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3 Feb 2010


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FCC To Release New Robocall Regulations
NEW YORK – The Federal Communication Commission (FCC) is planning to propose revisions to the Telephone Consumer Protection Act to help empower consumers to avoid unwanted phone solicitations, reports The goal is to bring the rules of “robocalls” in line with those of the Federal Trade Commission (FTC). More...
DMA Releases Guidelines for FTC Changes
WASHINGTON – In response to the FTC’s recent new guidelines on testimonials and endorsements, the Direct Marketing Association (DMA) released a new set of Guidelines for Ethical Business Practice for its members and all direct marketers in the regarding testimonials and endorsements in all channels. More...
NRF Predicts 2.5-Percent Increase in Retail Sales
NEW YORK – The National Retail Federation (NRF) predicts that sales in the retail industry will increase 2.5 percent in 2010, reports In 2009, the industry sales declined 2.5 percent from 2008. More...
Study Shows Loyalty Programs Need to Engage Customers More
NEW YORK – A recent report from Chief Marketing Officer (CMO) indicates that marketers are under valuing perks, discounts, deals and additional service opportunities at the same time that customers put high value on them, reports MediaPost. However, both marketers and customers agree that deeper engagement and personalized contact drives loyalty. More...
Motorola Study Shows Importance of Mobile and Technology for Retail
NEW YORK – The 2009 Motorola Inc. annual research study of holiday shoppers showed that 51 percent of consumers across 11 countries used their mobile phones for in-store activity. The use for comparison shopping, product information and coupons all signal the increasing importance for retailers to adopt mobile shopping technology in order to stay competitive. More...

DRMA Chicago Party


 Mercury Media is named the agency of record for Hoveround Corp. It will be responsible for all aspects of DRTV advertising media buying for the designer, manufacturer and distributor of mobility vehicles for seniors.

 Avalanche Creative Services Inc. is selected for the 2009 Best of Business Award in the advertising agencies category by the Small Business Commerce Association (SBCA). The program recognizes the top 5 percent of small businesses throughout the country.

 Direct marketing agency Media Horizons Inc. names Bruce J. Nathan as its new chief financial officer. Also, the company named Joe Page as creative director.

 Common Sense Direct LLC signs an agreement with Schwan’s Home Service Inc. to develop, launch and manage a comprehensive DR campaign to promote its frozen food home delivery service.

 Horizon Media is awarded media responsibilities for Green Dot Corp., the provider of prepaid financial services for America’s financially underserved community.

 A coalition of trade associations that announced the Self-Regulatory Principles for Online Behavioral Advertising now announces the selection of the wording and link/icon that will be used to indicate adherence to industry self-regulator principles for online behavioral advertising. The group includes the 4As, ANA, DMA, IAB and BBB.

 CDS Global releases its latest white paper, “Order Management Integration: Ensuring the Best Solution for Your Business Needs.” The white paper outlines the ways in which those who market consumer products can best administer the order management function of their business. Also, CDS Global acquires Optima, a provider of magazine fulfillment, customer data and order management solutions to B2B and specialist consumer publishers in the United Kingdom.

 Harold Geller, senior vice president for cross-industry workflow at the American Association of Advertising Agencies (4As), has accepted a seat on the nonprofit PLUS Coalition’s Board of Directors. PLUS (Picture Licensing Universal System) was created to help simplify and standardize the communication and management of image rights between photographers, graphic designers, and other visual artists, and clients which include the broadcast and publishing industries, as well as corporations and their creative agencies. 

 Dukky, a DR company that uses social sharing technology to increase marketer’s response rates, announces its new CEO, James P. Treuting. Treuting has more than 26 years of entrepreneurial and telecommunications experience and will overall see operations and management.

 Intelligrated, an automated material handling solution provider, announces the re-launch of the Real Time Solutions order fulfillment system as part of the company’s expanded product portfolio.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP/Director of Business Development West Coast, OrderMotion
Location: Los Angeles, CA
Posted: 12/08/2009

Position: AVP, Sponsorship and Direct Response Marketing, Save The Children
Location: Westport, CT
Posted: 1/20/2010

Position: Associate Direct Response Marketing, Kaiser Permanente
Location: Oakland, CA
Posted: 1/20/2010

View All Jobs

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