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Response This Week Feb 02,2011

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2 Feb, 2016

DIGITAL EDITION

Response January Issue 2011

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NEWS CORNER

REVShare announces the reorganization of its affiliate relations leadership team: Chelle Lewis, previously vice president of network, becomes vice president of global affiliate sales and will head the division; Matt Schulde, formally senior network representative, becomes vice president of national accounts; and Shaia Ash, who most recently served as national network coordinator, is promoted to director of network operations.

Rick Cesari, CEO and founder of DR agency Cesari Direct, announces the release of his new book, “Buy Now: Creative Marketing That Gets Customers to Respond to You and Your Product.”


George Eldredge joins Higher Power Marketing (HPM) as vice president of media.

Onyx Productions Direct Inc. completes production on a major broadcast campaign for Suma Visa, a new, pre-paid money card that has been developed specifically for the Hispanic speaking consumer.

PBandJ Partners announces the 2011 roll out of The Tomato Factory, whose DR and retail distribution will be handled by Allstar Products Group.

Datapak Services Corp., a provider of marketing and fulfillment solutions, completes a major system integration project with Demandware and SAP for a U.S. entertainment company.


Visible World hires Tania Yuki as vice president of advertiser solutions.

La Fresh Group launches its first-ever television advertising campaign to promote the introduction of La Fresh Eco-Beauty, the company’s new line of premium, natural, biodegradable wipes.

Full-service online marketing agency iMarketing celebrates the 10th anniversary of its launch.

David S. Hoffman joins Performant, the Boston-based agency chartered to serve Fortune 500 companies via a pay-per-performance business model, as its new senior vice president.

ACCENT Marketing Services selects industry veteran Tim Searcy as the company's new chief executive officer.

uMediaCorp selects Ericsson to enable and manage over-the-top interactive TV services.

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UPCOMING DR EVENTS

COMING UP:

Online Marketing Summit
7 Feb, 2011 - 10 Feb, 2011 | San Diego | California | United States (USA)
More On Event

eTail West 2011
22 Feb, 2011 - 25 Feb, 2011 | Palm Desert | California | United States (USA) 
More On Event

ERA - The Great Ideas Summit 2011
28 Feb, 2011 - 2 Mar, 2011 | New Orleans | Louisiana | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director Advertiser Sales, Pollcast
Location: New York, NY
Posted: 1/31/11
View/Apply

Position: VP Business Development, Hawthorne Direct
Location: Los Angeles, CA
Posted: 1/19/11
View/Apply

Position: Business Development Manager, Product Marketing, Direct Holdings America
Location: Fairfax, VA
Posted: 1/14/11
View/Apply

View All Jobs

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