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Response This Week Dec 23,2009

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23 Dec 2009


December Cover

Robinson Radio
North Country Media
JBT Media

Thane Direct, Inc.

FTC, Visa and Better Business Bureau Send out Consumer Warning
NEW YORK – The Federal Trade Commission (FTC), Visa and the Better Business Bureau (BBB) are warning consumers about “negative option” Web marketing and E-mail offers, reports More...
Deloitte Study Shows Consumers Increased Television Viewing in 2009
NEW YORK – A recently released Deloitte survey reveals that consumers have upped the amount of television watching they did this year. The “State of the Media Democracy” reports that there was a 26-percent increase in the number of Americans choosing the TV as their favorite type of media over last year. More...
Comcast Launches Expanded Internet Video Platform
NEW YORK – Comcast recently released Fancast XFinity TV in beta, the online on-demand video platform that lets its cable and Internet customers view cable TV shows, movies and independently produced content online, reports More...
CBS Launches Its Own Internet Ad Network
NEW YORK – CBS Interactive announced that it would launch its own Internet ad network, would no longer do business with any independent ad networks and will sell its inventory exclusively in-house. The new proprietary network is called Madison. More...
Questex Completes Financial Restructuring
NEWTON, Mass. – QMC Holdings Inc. and Questex Media Group Inc. have completed the previously announced 363 sale of their businesses to form Questex Media Group LLC. The new entity, held by a group of senior lenders, has its own financing and is not subject to the Chapter 11 cases filed by the predecessors. More...

Concepts TV


 Response This Week will take a one-week hiatus next week. We will return with a new issue on January 6, 2010. The entire Response team wishes you happy holidays and all the best in 2010!

 Hipcricket – mobile marketing agency for clients such as Nestle, HBO and Arby’s – has doubled its total campaign count in the past 12 months and has surpassed 50,000. Through this momentum, Hipcricket has also seen its clients build re-marketable databases of opted-in mobile subscribers, while driving new customers into their stores or adding audience counts to media properties.

 CoreMedia Systems Inc. today announced it is the first company to electronically integrate commercial post-log data for DISH Network. Before the integration, users of the CoreDirect product received post-log data — information showing when and where an advertiser’s commercials aired on DISH Network — via e-mail or fax, and then had to manually input the data into CoreDirect. 

 TV Genius announces that ITV, the United Kingdom’s largest public service commercial broadcaster, has selected Content Discovery Platform to power the personalized recommendation feature of the new ITV Player app for Facebook. The app will promote Christmas and New Year’s scheduling, as well as into 2010, through recommendations of content available via the ITV Player online catch-up service, as well as remind users of relevant upcoming shows.

 Undertone Networks, an online advertising network, announces it experienced a year of strong growth through solid revenue gains and its best fiscal quarter to date. The company also boasted 90-percent customer satisfaction on its latest customer survey.  In 2009, Undertone also celebrated the one-year anniversary of its Quality Guarantee and the launch of U360 AudiencePlus, which enables publishers to leverage the Undertone network to drive additional revenue from their advertisers.

 Northern Lights Direct Response welcomes two new staff members to serve its growing DR online client base – Nick Lee is named online manager and Danielle Black is named project manager, online.

 Unicast, an online interactive rich media and video advertising management and services solutions company, announces its partnership with to launch online ad campaigns. The campaigns feature highly customized rich media ads and the first 3D-enabled format to run on the homepage.

 HCG Diet Direct receives the No. 1 ranking in the diet and weight loss category by both and Both sites use comparative statistical data and rate Web sites so that Internet users can identify the popularity, reputation and trust of a Web site.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP/Director of Business Development West Coast, OrderMotion
Location: Los Angeles, CA
Posted: 12/08/2009

Position: Print Media Planner/Buyer, Icon Media Direct
Location: Van Nuys, CA
Posted: 12/14/2009

Position: Direct Response Marketing Manager, CCS Medical
Location: Clearwater, FL
Posted: 12/05/2009

View All Jobs

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