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Response This Week Dec 22,2010

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22 Dec, 2010


Response Magazine December 2010

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DirecTV to Launch Targeted Ads in 2011
Irrelevant television ads may soon be a thing of the past, with DirecTV announcing its plans Tuesday to roll out a targeted ad service in August or September 2011.
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Mobile Marketing Association to Develop Privacy Guidelines
The Mobile Marketing Association (MMA) will begin developing a thorough set of mobile privacy guidelines to complement its Global Code of Conduct. The guidelines will aim to address the growing need for a transparent understanding between consumers and marketers on how data is collected and used within a mobile context, according to the MMA.
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Online Ad Revenue Surpasses Print Spending, Study Shows
Marketers dedicated more of their budgets to online advertising than newspapers in 2010, according to new estimates by eMarketer.
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Dannon to Drop Health Claims in Ads, FTC Reports
The Dannon Co. has agreed to drop health claims for Activia Yogurt and DanActive Dairy Drink that the Federal Trade Commission (FTC) charged were deceptive to consumers.
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ESPN Launches HDTV-Based Application Store
ESPN has launched ScoreCenter, an HDTV-based application store that will let fans view scores and stats from a variety of sports on Internet-enabled televisions. The application first gained popularity on devices like the iPhone and iPad, and will now be available on Samsung Internet-enabled televisions through the Samsung Apps store.
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Response Magazine wishes you and yours a happy holiday season and a great New Year. Response This Week will return Jan. 5, 2011.

Hawthorne Direct announces the addition of Creative Director David S. Mayne to its team.

Lockard & Wechsler announces that Benjamin Speight is joining the agency as a senior vice president, group account director.

REVShare announces the promotion of Michael Montgomery to vice president of ad sales.

Zevotek Inc. announces that the company will launch a new TV ad campaign that is expected to air Ionic Bulb TV ads more than 1,000 times in January 2011.

CardFlex Inc. appoints Ed Barbara as its new chief revenue officer.

Alliant promotes Mary-Jo Checco to vice president for client engagement.

Pfizer is keeping its estimated $1.2 billion media planning and buying business at Aegis' Carat after a review that launched in September.

GlaxoSmithKline awards its $1.4 billion U.S. media account to Omnicom Group's PHD.

Deutsch, Los Angeles, taps Mark Hunter as partner and chief creative officer, effective the end of January 2011.

Johnny Rockets announces the launch of an in-store and direct-mail marketing campaign that kicks off the company's 25th anniversary celebration.

Livewire Mobile, a Boston-based mobile applications provider, acquires FoneStarz Media Group Limited, a mobile digital storefront and content supplier.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Manager, Telemarketing, Beachbody
Location: Santa Monica, CA
Posted: 12/6/10

Position: Media Analyst, KPI Direct
Location: CA
Posted: 12/2/10

Position: Marketing Channel Manager, Red Ventures
Location: Charlotte, NC
Posted: 11/27/10

View All Jobs

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