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Response This Week Dec 16,2009

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16 Dec 2009

DIGITAL EDITION

Digital Edition for November 2009


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INDUSTRY NEWS
FTC Guides Take Effect; Fox Bars ‘Insanity’ Show
LOS ANGELES – On Dec. 1, the Federal Trade Commission’s (FTC) new amended Guides Concerning the Use of Testimonials and Endorsements took effect – but Fox Networks Group’s standards and practices team didn’t wait until the official deadline before declining to run the latest version of the long-form DRTV show for Product Partners LLC’s “Insanity” fitness product. More...
Digital Ads Lead Market Recovery in 2010
NEW YORK – According to global advertising data, the advertising and marketing industry should stabilize in 2010, and the largest growth is expected in digital marketing, reports DMNews.com. According to direct and digital marketing experts, the amount of advertising dollars spent on digital should rise by 10 percent. More...
Epsilon Finds Increase in Open and Click Rates for Q3
DALLAS – Epsilon released its “Q3 2009 North American E-mail Trends and Benchmarks Results” last week, which show an increase in open and click rates from the same quarter in 2008. More...
Nielsen and Catalina Partner on New Media Solution
NEW YORK and ST. PETERSBURG, Fla. – The Nielsen Company – provider of media consumer information and analytics – and Catalina Marketing Corporation – a consumer-driven print communication company – have formed Nielsen Catalina Ventures to create a new generation of precision media solutions and return on investment (ROI) measurement tools. The new venture will allow consumer packaged goods and media companies to link the marketing exposures consumers see with what products they buy. More...
Online Couponing on the Rise
NEW YORK – While most know that the recession has been a good time for those in the coupon business, surging demand has been especially noticeable online as marketers increasingly shift discount offers and promotions to the Web, reports MediaPost. More...


JACQUELINE'S JOURNAL

 Dial 800 announces that a triad of its optimization tools are now available for private labeling to agencies looking for an edge in the marketplace. The tools include call routing software; memorable toll-free numbers; and direct mail that can deliver four times the ROI of other direct mail programs.

 REVShare appoints Karen Bressner as chief revenue officer and executive vice president for sales and marketing. Bressner began her duties in November and is based in REVShare’s new New York office.

 Auditions will be held on Jan. 21 in New York City to find the next pitch person for an upcoming TV commercial. The live auditions will take place from 10 a.m. to 2 p.m. and all pitch persons should send bios, headshots and video clips in advance to interviews. Contact Katie Burns at Rosica at (201) 843-5600 for more information. 

 Ron Elinkowski, former owner of Blazing Innovations, joins Great Falls Marketing as executive vice president. He will be responsible for the sales and marketing activities of the company.

 John Jarvis is named chief creative officer at the Lacek Group.

 Metropark, a Los Angeles-based specialty store that combines the core lifestyle elements of fashion, music and art, has launched a custom interactive Twitter interface called REVERB. It feeds Twitter comments mentioning Metropark into the numerous plasma television screens located in each store as well as across the entire 68-store network.

 Prosodie Interactive announces it will embed additional reporting capabilities into its Max-Track analytical solution for the IVR industry, which compiles the statistical data from inbound calls into an IVR system.

 The SCOOTER Store launches an advertising strategy that outlines the quality of life improvements and cost savings associated with Medicare’s Power Mobility Benefit, which allows disabled senior citizens and others living with limited mobility to receive power wheelchairs.

 Public relations, marketing and Web design agency Blue Oasis Group Intl. launches to provide a combination of integrated services to high-technology clients. Opening its doors on Dec. 9 in Corona, Calif., the company also has offices in Santa Monica and Agoura Hills, Calif.

 Shira Simmonds, president and co-founder of Ping Mobile, is named one of Mobile Marketer’s Mobile Women to Watch 2010, which celebrates women executives who are making a difference in mobile advertising, marketing and media.

 Samsonite, a travel solutions brand, launches a new online presence and E-commerce experience. With the support of Amazon WebStore and Ascentium, Samsonite.com offers a truly integrated brand and marketing experience for consumers.

 GSI Commerce Inc. has signed a multi-year agreement to provide Tumi, an international travel, business and lifestyle accessories company, with comprehensive operational and strategic services, including E-commerce technology, customer care and marketing services.

 Media Horizon Management, the insert media division of Media Horizons Inc., is selected as the manager for all of Orchard Brands’ insert media programs, which spans 18 brands, including Blair, Haband, Norm Thompson and Appleseeds.

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UPCOMING DR EVENTS

COMING IN JANUARY:

2010 International Consumer Electronics Show (CES)
7 Jan, 2010 - 10 Jan, 2010 | Las Vegas | Nevada | United States (USA)
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The Home Entertainment Show 
7 Jan, 2010 - 10 Jan, 2010 | Las Vegas | Nevada | United States (USA)
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National Retail Federation 99th Annual Convention & Expo 
10 Jan, 2010 - 13 Jan, 2010 | New York City | New York | United States (USA)
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NATPE10 (National Association of Television Program Executives)
25 Jan, 2010 - 27 Jan, 2010 | Las Vegas | Nevada | United States (USA)
More On Event

 

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP/Director of Business Development West Coast, OrderMotion
Location: Los Angeles, CA
Posted: 12/08/2009
View/Apply

Position: Print Media Planner/Buyer, Icon Media Direct Inc.
Location: Van Nuys, CA
Posted: 12/14/2009
View/Apply

Position: Associate Direct Response Marketing, Kaiser Permanente
Location: Oakland, CA
Posted: 12/11/2009
View/Apply

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