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Response This Week Dec 15,2010

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15 Dec, 2010

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INDUSTRY NEWS
IAB Launches Mobile Marketing Center of Excellence
The Interactive Advertising Bureau (IAB) has launched the Mobile Marketing Center of Excellence, an independently funded unit within the IAB tasked with driving the growth of the mobile marketing, advertising and media marketplace. The new mobile center is being touted as the latest sign of mobile advertising's growing importance in the world of marketing, industry insiders have said.
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Kraft Foods Releases E-Book as Part of Latest Marketing Effort
Kraft Foods and mobile entertainment agency skyrockit have paired up to release Kraft Foods' first E-book, "Spread a Little Joy," a collection of recipes featuring Kraft's Philadelphia Cream Cheese.
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Southwest Airlines Taps Twitter for New Consumer Contest
Southwest Airlines is offering its Twitter followers the chance to win $1,000 gift cards during the month of December as part of its "12 Days of LUV" contest.
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Marketing Outlook for 2011 Optimistic, Budgeting Study Shows
A new StrongMail survey conducted by Zoomerang shows many marketers have a positive outlook for the coming year, with half of businesses saying they plan to increase marketing budgets and 43 percent planning to keep budgets steady.
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From Talking Babies to the Man Your Man Could Smell Like
In a fun celebration of the first decade of the new millennium, Advertising Age has released its list of the 10 best advertising icons of the past 10 years as part of its annual "Book of Tens."
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NEWS CORNER

Response Magazine would like to congratulate the Response Readership Survey iPod Nano winners: Stuart Kerzner of WKC LLC, Paul Sathis of TGI Brands, and Scott Swanson of Synergixx.

Great Falls Marketing announces the opening of its second call center, located in South Portland, Maine.


Chris Reinmuth is promoted to vice president, direct response, at Litle & Co.

Brian Riker has joined Marketing Architects as vice president of media buying services.

Northern Lights Direct announces the hiring of Mary Law as senior media director in Canada.

Wix.com selects Kre8 Media Inc. to handle its first U.S. television advertising campaign.


R2C Group announces the addition of three new members to its team at its Portland, Ore., headquarters: Erin Wiesner as senior account director, Sheila Vineyard Clough as short-form media buyer, and Karen Vrilakas as senior human resources manager. R2C Group also introduces new DR campaigns for the Ninja Kitchen System 1100 and the 3M Lens Renewal Kit.

Respond2 Entertainment, the entertainment marketing company within R2C Group, announces the release of a new "Tonight Show" 15-DVD set collection.

Undertone acquires WWN, a European digital representation firm that helps global brands connect with audiences on the world’s best Web sites.

VerticalResponse Inc. presents the VerticalResponse 2011 Take Action User Seminar in San Francisco, Boston, New York, Chicago and Denver.

3ality Digital is proud to announce that founder Steve Schklair has been named sole CEO of the company.

Advertising agency Ink unveils its new brand impacting all touch points: facilities, sales and marketing materials, collateral, online and social media outlets.

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UPCOMING DR EVENTS

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DRMA Winter Bash
16 Dec, 2010 | New York City | New York | United States (USA)
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2011 International Consumer Electronics Show (CES)
6 Jan, 2011 - 9 Jan, 2011 | Las Vegas | Nevada | United States (USA)
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The Home Entertainment Show
6 Jan, 2011 - 9 Jan, 2011 | Las Vegas | Nevada | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Manager, Telemarketing, Beachbody
Location: Santa Monica, CA
Posted: 12/6/10
View/Apply

Position: Direct to Consumer Marketing and E-Commerce Director, Shout! Factory
Location: Los Angeles, CA
Posted: 11/18/10
View/Apply

Position: Media Analyst, KPI Direct
Location: CA
Posted: 12/2/10
View/Apply

View All Jobs

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