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Response This Week Dec 02,2009

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2 Dec 2009


Digital Edition for November 2009

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Advertiser and Marketer Perceptions Growing Increasingly Optimistic
NEW YORK – According to Advertiser Perceptions’ Advertiser Optimism Report for fall 2009, marketers and agencies are growing increasingly optimistic about increasing ad spending in all media, reports The study, which surveyed more than 1,500 marketer and agency media decision makers in September and October, found that optimism rose for increased spending over the next 12 months. More...
Black Friday Saw More Shoppers But Less Spending
WASHINGTON – The National Retail Federation’s (NRF) survey conducted over the Thanksgiving holiday weekend confirms that more people were out shopping over the weekend than last year, but less money was spent. The NRF’s survey, conducted by BIGresearch, reported that 195 million shoppers visited stores and Web sites over Black Friday weekend (up from 172 million last year), but the average spending dropped from $372.57 per person last year to $343.31. More...
Automobile Industry Expected to Spend More on Ads
NEW YORK – According to a report from Borrell Associates, U.S. auto manufacturers will increase their online local ad spending by 14 percent in 2010, while new and used car dealers will increase their ad spend online by 8.6 percent, reports MediaPost. The result will be an increase of 11.4 percent on new-vehicle online spending next year. More...
Google Boosts Its Ad Tools
NEW YORK – Google Inc. launched a series of 30-second spots on Web video sites to advertise its search functions, reports MediaPost. The spots aim to portray Google as the planning tool for a range of activities. More...
Rate of Shopping Up on Cyber Monday
WASHINGTON – Retailers were pleasantly surprised that the rate of consumers shopping online on Cyber Monday was up 8 percent from last year, particularly in the morning and evening, according to a survey on and conducted by BIGresearch. More...

Thane Direct


 Mercury Media announces the addition of Michael Goodman and William S. “Biff” Burns, Jr. to its executive roster. As senior director of corporate direct response, Burns will continue to elevate the Mercury Media brand by developing business and raising awareness of the agency’s expanding direct response capabilities among new and existing audiences. As senior director of analytics, Goodman will provide strategic vision, planning and actionable recommendations for all areas of performance-based advertising, including response analysis, attribution, segmentation, media planning and market research.

 ICOM, a division of Epsilon Targeting, announces the Canadian launch of its new program, iInfluencer. This word-of-mouth marketing program leverages consumers to deliver measurable results for leading brands and has been used to boost sales for AirWick.

 GSI Commerce Inc., a provider of E-commerce and interactive marketing solutions, reports strong activity for the Web stores on its E-commerce platform for the key, five-day holiday shopping period of Thanksgiving through Cyber Monday. The company experienced record-breaking consumer traffic and 795 million page views. Collectively, the uptime of its Web stores was 99.95 percent.

 AcademixDirect, an education marketing company, announces a new management team led by Chairman and CEO Marleen McDaniel; CFO Jeff West; COO John Adractas; and CTO Satish Ramakrishnan.

 iMarketing Ltd., a full-service online marketing agency, is selected by Hoveround, a provider of personal mobility vehicles, to increase its online presence through a series of targeted search engine marketing (SEM) and cost per acquisition (CPA) campaigns. iMarketing will work with Hoveround’s offline agency to increase synergies between online and broadcast TV creative.

 Nature Conservatory of Canada (NCC) is set to launch an integrated DR campaign developed by Northern Lights Direct Response. The campaign includes a 30-minute, 120- and 60-second DRTV commercial, a 30-second PSA and a direct response online campaign.

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Check out Response's New Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct of Marketing Programs
Location: New York, NY
Posted: 11/19/2009

Position: Medium Business CRM Marketing Manager, Dell
Location: Round Rock, TX
Posted: 11/01/2009

Position: Direct Response Marketing Manager, CCS Medical
Location: Clearwater, FL
Posted: 11/19/2009

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