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Response This Week Dec 01,2010

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1 Dec, 2016

DIGITAL EDITION

Response Magazine November Issue

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Manhattan Media Services Inc.
Nielsen- Follow Your DRTV Everywhere
Register for DRTV Bootcamp
Register for Response Expo 2011!

You are invited to the DRMA Winter Bash

INDUSTRY NEWS

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NEWS CORNER

Mercury Media, a full-service direct response media agency, unveils its Performance Guarantee Model, the first scalable pay-for-performance model available to short-form direct response television advertisers.

Innovative Direct Response (IDR), a DRTV production company based in Irvine, Calif., announces the appointment of Adriane Eiseman as director of client services.


Less than two years after the company’s launch, direct response and brand advertising agency Kre8 Media Inc. is ranked the third-largest local advertising agency by the Orlando Business Journal, with capitalized client billings of $60 million.

CoreMedia Systems Inc. promotes Lauren McComb to senior business analyst, a new position created to accommodate continued client growth.

MediaPoint Network promotes Rick Sax to senior vice president of affiliate relations and development.

Zemoga, a digital innovation agency, announces the appointment of industry executive Brian Swarth to the position of client strategist, managing director; media and entertainment practice.


Paul Stechschulte joins Pereira & O'Dell as executive creative director in San Francisco.

The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) announce that they raised and donated more than $1.1 million to cancer organizations during Hockey Fights Cancer Awareness Month in October.

Visible World, a provider of targeted television advertising solutions, announces three new hires across its marketing, media and technology divisions: Stephanie Stern as marketing director, Kevin Geary as media sales executive and Nimitt Desai as senior software architect/tech lead.

Procter & Gamble is reviewing its multimillion-dollar mobile marketing business, which entails responsibilities for several of the packaged good giant's brands.

Independent strategy and planning agency Horizons Media launches a division focused on sports and event marketing.

CADTECH and Mpire announces a technology reseller agreement whereby ADTECH will offer customers the ability to easily verify, measure and protect their campaigns using Mpire’s AdXpose solution, which is embedded into ADTECH IQ’s server.

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UPCOMING DR EVENTS

COMING UP:

DRMA Winter Bash
16 Dec, 2010 | New York City | New York | United States (USA)
More On Event

2011 International Consumer Electronics Show (CES)
6 Jan, 2011 - 9 Jan, 2011 | Las Vegas | Nevada | United States (USA)
More On Event

The Home Entertainment Show
6 Jan, 2011 - 9 Jan, 2011 | Las Vegas | Nevada | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct to Consumer Marketing and E-Commerce Director, Shout! Factory
Location: Los Angeles, CA
Posted: 11/18/10
View/Apply

Position: Director Digital Marketing & Strategy, American Diabetes Association
Location: Alexandria, VA
Posted: 11/7/10
View/Apply

Position: Relationship Marketing Sr. Account Executive, The Integer Group
Location: Des Moines, IO
Posted: 11/2/10
View/Apply

View All Jobs

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