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Response This Week Aug 04,2010

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4 Aug. 2010


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Chief Media
FTC Explores Online 'Do-Not-Track' Option
The Federal Trade Commission (FTC) is considering various ways to improve consumer privacy protection online, including the creation of a “do-not-track” list similar to the national Do Not Call Registry, according to FTC Chairman Jon Leibowitz.
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Senator Backs Affordable Mail Alliance
Sen. Susan Collins, R-Maine, voiced her support this week of the Affordable Mail Alliance, releasing a statement that the rate hikes proposed by the United States Postal Service (USPS) are not justifiable by law.
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Social Networks Consume Internet Use
Most of people’s time spent online – nearly 23 percent – is dedicated to social networking, according to a new Nielsen study examining how consumers spend their time on the Internet.
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Marketers Slow to Jump on iPad Bandwagon
Though magazines have embraced the iPad – and the product in general has seen much hype from users and Apple enthusiasts – marketers have been slow to embrace the newest Apple product, according to Ad Age.
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Unilever Partners with 'Mad Men' for Multibrand Campaign
Unilever is making a big bet on AMC’s “Mad Men,” partnering with the show – known for its loyal fan base and critical success, as well as modest ratings and ad revenue – to launch a marketing campaign for six of its iconic brands: Dove, Breyers, Hellmann’s, Klondike, Suave and Vaseline.
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Concepts TV


Hawthorne Direct, the full-service direct response television agency, is pleased to announce the promotion of Adam Pohren to production coordinator.

Custom Toll Free, a national leader in search, marketing and provisioning of vanity toll free numbers, is increasing its services by launching its first comprehensive “single number” online platform for a vertical market – the tree service industry.

Matt Peterson has joined Media Design Group as director of client services, managing the agency’s short-form department.

KIDZ BOP 18, the latest volume in the best-selling audio series, has sold 43,269 units in its first week and has entered the Billboard Top 200 Album Chart at No. 5 - the 11th KIDZ BOP title to debut in the top 10 since the series launched in 2001.

Bell Trans hires Hipcricket to create mobile marketing campaigns that will build Bell’s customer base and uniquely engage customers during their stay with hyper-local offers.

Douglas Yokoyama joins marketing services firm Epsilon as its vice president of mobile and social media.

DRTV host Brad Pomerance receives his third Emmy nomination from the Los Angeles-based branch of the Academy of Television Arts & Science for his work as the host and producer of a TV program about the revitalization of the Los Angeles River.

Media buyer Active International announces the promotion of Fran Baric to senior vice president, director of print and out-of-home media; Christine Williams-Jacobsen to senior vice president, director of local radio; and Michelle Harden to vice president, print media director.

Media buyer Active International announces the promotion of Karen Gabor to the role of executive vice president, chief media operations officer; and Karen Brambani, Steven Natko and Liz Margolis as senior vice presidents across integrated media and business development, director of media and director of media operations, respectively.

Omnicom Group agency DDB, New York, appoints Matt Eastwood as chief creative officer, replacing Eric Silver.

Veteran direct response marketer Christine Pelczar joins Alliant Cooperative Data Solutions LLC as director of sales.

R2C Group, an independent advertising agency specializing in direct response television, is a finalist for 13 Moxie awards. Also, Cmedia, the media buying division of R2C Group, announces that for the first time it hosted its annual media summit in R2C Group’s hometown of Portland, Oregon.

Shopping cart software leader 3DCart announces the immediate availability of their free integration component for ShipWorks, the multicarrier shipping software that vastly simplifies and speeds shipping and post-sale tasks for online sellers.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Marketing Circulation Coordinator, Specialty Catalog Corp.
Location: West Bridgewater, MA
Posted: 7/19/10

Position: Script and Copy Writer, Beachbody
Location: Santa Monica, CA
Posted: 7/15/10

Position: VP Direct to Customer, PerriconeMD
Location: San Francisco, CA
Posted: 7/13/10

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