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Response This Week April 6, 2011

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6 Apr, 2011


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Advertisers' Interest Helps Drive Launch of New Hispanic Network 
Marketers keen to connect with the increasing Hispanic marketplace should take note of a new venture led by News Corp. and Fox International Channels, which will be launching a new network, Fox Hispanic Media, this month.
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Mobile Browsing Up 40 Percent in 4Q 2010 
The number of U.S. consumers viewing video on their mobile devices increased about 40 percent in both the third and fourth quarters of 2010, according to new research from The Nielsen Co.
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Marketers Falling Short in Interactive Measures, Forrester Research Says 
More consumers expect consistent, interactive experiences from advertisers these days, but brands are falling short, leaving a "huge disconnect" between consumer and marketer behaviors, according to a new Forrester Research report.
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More Americans Taking Their Opinions on TV to the Web 
In another sign of the emergence of television and online, more Americans than ever are voicing their opinions of television content online, according to a new 24/7 Wall Street/Harris Interactive poll.
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Charitable Marketing May Lower Actual Donations, Researcher Suggests 
New research from the University of Michigan's Ross School of Business suggests that charitable donations given by consumers may in fact decrease when brands use cause marketing to share proceeds from product sales with a charity or nonprofit.
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 Response Job Board


TrueCar Inc., the automotive industry innovator in new and used car pricing, trends and forecasting, announces that GR Match, an affiliate of Guthy-Renker LLC, will make a significant equity investment in the company.

Discovery Communications promotes Declan O'Connor from director to vice president of direct response and paid programming.

Jason Baron is promoted to senior vice president of direct response at CNN.

Sales Portal announces the launch of its breakthrough technology online “matchmaking service,” which empowers marketers and advertisers to generate qualified warm-transfer leads from call centers, and call centers to select category-specific revenue-enhancement products from top marketers.

Thane’s Australian subsidiary Danoz Direct marks the fifth season in Australia for the H2O Mop in direct response, underscoring the company’s commitment to building and maintaining DR brands for the longest possible life cycle.

Christina Youm joins Media Design Group and Revenue Frontier as the company’s newest short-form media buyer, its fifteenth hire since January.

The American Cancer Society names Hipcricket its national mobile agency of record.

Innotrac Corporation, a leader in providing technology-based, integrated fulfillment solutions for global brands, announces an expanded operational footprint and capabilities through Innotrac Europe GmbH, a joint venture between Innotrac and PVS Fulfillment-Service GmbH in Neckarsulm, Germany.

Valpak Direct Marketing Systems/Cox Target Media and junaio announce that Valpak coupons will now be available on the junaio app, allowing consumers to save money at nearby businesses with geo-targeted coupons that pop up on their smartphones.

ALC names Tom Fleming to the position of senior vice president of customer acquisition, where he will spearhead the company’s innovative Insight-to-Action analytic and strategic marketing platform.

Canis Media announces it has just executed its 75th EPG transaction on digital satellite in the U.K.

The Inter/Media Group of Companies selects Beverley Loyd of Simi Valley to be the new executive assistant to CEO Robert Yallen.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Marketing Analyst, Cancer Treatment Centers of America
Location: Schaumburg, IL
Posted: 3/31/11

Position: VP Business Development, Hawthorne Direct
Location: Los Angeles, CA
Posted: 3/20/11

Position: Customer Call Center - Outgoing, Lloyd Staffing
Location: Norwalk, CT
Posted: 3/18/11

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