Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Response This Week Apr 21,2010

Response Magazine Home SubscribeAbout UsAdvertiseEditorial
View this e-mail online Add us to your Safe Senders list Feedback
21 Apr 2010

DIGITAL EDITION

April Edition
Subscribe Today


Direct Response Academy
NAB Show
Response Expo 2010

Icon Media Direct

INDUSTRY NEWS
Nielsen Study Shows 18-Percent Rise in DR Since 2007
NEW YORK – While global ad spending has been down in many channels, direct response television has seen an 18-percent growth in the United States since 2007, according to The Nielsen Company. More...
Marketers Grow Use of Direct and Digital
NEW YORK – CMOs are increasing their use of direct marketing, including customer data integration and analytics, lead qualification, and harvesting and performance measurement, reports DMNews.com. According to the Chief Marketing Officer Council’s latest State of Marketing report, released this week, marketing executives are also building their own in-house marketing staffs to get more control of Web efforts. More...
AOL Launches Beta Advertising.com Ad Desk
NEW YORK – AOL Inc. launched the beta version of Advertising.com Ad Desk, a display advertising platform that provides advertisers and agencies direct access to the premium audiences, technologies and insights of AOL Advertising. More...
Mobile DTV To Launch in Washington
WASHINGTON – Television viewers in the Washington, D.C. area are a few days away from receiving a new broadcast technology that enables viewing of TV programs while on the go. For the first time, viewers will be able to watch local digital TV broadcasts – including emergency community alerts – on a variety of mobile devices including some cell phones, netbooks, portable media players and a unique adapter that can send mobile DTV to laptops, iPhones and iPads. More...
Twitter Debuts Promoted Tweets
NEW YORK – Twitter launched its Promoted Tweets service last week, which allows advertisers to buy sponsored links on the social networking site, reports DMNews.com. Marketers who are already signed up to use the service include Starbucks, Best Buy and Virgin America. More...

Response Twitter

JACQUELINE'S JOURNAL

Designed for home cooking enthusiasts who want to save time and energy in the kitchen, Hearthware Home Products introduces www.NuWaveCookingClub.com, a new interactive Web site for the company’s bestselling NuWave Oven.

Independent advertising agency, Bradley and Montgomery (BaM) announces that the site created for sister company Fizziology has been nominated for Best Guides/Ratings/Reviews Web site in the 14th Annual Webby Awards. Hailed as the Internet’s highest honor by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.

Flowers Communications Group (FCG) appoints Christina Crawford as vice president.

Rich Abend is appointed to the position of vice president of new business ventures for the media and marketing division of Active Networks. Abend has been with Active for four years and most recently was vice president of integrated marketing sales.

VerticalResponse Inc., a provider of self-service E-mail marketing, online survey and direct mail solutions for small businesses, announces a year-over-year revenue growth of 38 percent from 2008 to 2009. The company also achieved its fifth straight year of profitability in 2009.

GSI Commerce Inc. is holding its annual client summit on April 21-22 at the Waldorf Astoria hotel in New York City. The summit will provide insight on how the Internet is changing the retail industry and the strategies that executives from leading retailers and brands are implementing to adapt to these changes. Also, GSI entered into a software distribution and license agreement with Intershop Communications AG, a German-based provider of E-commerce software for enterprise clients. In addition, the company appoints Jim MacIntyre to lead the global E-commerce technology products and services and Chris Saridakis to CEO of marketing services management.

Lisa Clarke is named president of RALLY marketing. Clarke has been with RALLY since 2007 and has served as vice president of operations and COO.

AuriQ Systems, a Web analytics and network management solutions provider, has partnered with the Birt-Noguchi Index, a customer analytics and media planning consultancy, to release Mobile Constellations, the first mobile targeting ad-serving solution platform offering real-time visibility of Japanese cell phone users when in session as they surf the Web.

Loyalty Lab Inc. welcomes executive Keith Rose to its management team. As president, Rose will be solely responsible for driving the financial and market growth of the company.

Hipcricket, the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, announces the expansion of its mobile advertising network for brands and media companies to reach a nationwide database of opted-in consumers via SMS and mobile display ads in applications and on the mobile Web.

Click here for Jacqueline's Journal archives

UPCOMING DR EVENTS

COMING IN APRIL:

Ad:Tech - San Francisco
19 Apr, 2010 - 21 Apr, 2010 | San Francisco | California | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Business Development, Integrated Marketing
Location: Beverly Hills, CA
Posted: 3/13/2010
View/Apply

Position: VP Media/Account Management, Hawthorne Direct
Location: Los Angeles, CA
Posted: 3/30/2010
View/Apply

Position: DRTV Media Executive, Acquirgy Inc.
Location: Saint Petersburg, FL
Posted: 4/11/2010
View/Apply

View All Jobs

You are currently subscribed to [-list] - as [-emailaddr-]. Please do not reply to this message.
To update your subscription preferences, click here. If you want to leave this mailing list, simply unsubscribe. Refer to our Privacy Policy.
Response Magazine is a division of Questex Media Group LLC.
600 Superior Avenue East, Suite 1100 - Cleveland, OH 44114

© Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited without written permission.
Home | Subscribe | Advertise | Contact    


©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals