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Response This Week Apr 14,2010

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14 April 2010


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Study Shows Viewers More Tolerant of Online TV Ads
NEW YORK – According to a comScore study of U.S. online TV viewership, freedom in time and space were the primary motivators for cross-platform viewers to consume a portion of their TV content online, reports Media Post. Of those surveyed, 75 percent selected online over TV because they could watch the program whenever they wanted and 74 percent selected online because they were able to watch the show on their own time. More...
CMT Uses Integrated Effort to Target Media Buyers
NEW YORK – Country music cable network CMT launched a campaign targeting media buyers and planners, reports The campaign, launched April 12 and called “140 million Americans get country. Do you?” was created by digital and branding agency Barker/DZP. More...
FTC Reviews Online Privacy Practices
NEW YORK – The Federal Trade Commission (FTC) told privacy groups that it’s reviewing their complaint that the commission should investigate the targeting practices of online advertisers, reports More...
Social Media Drives Patient Participation
DALLAS – According to a new study from Epsilon, social media participation drives a more engaged patient. Among Internet users, product/health Web sites are as important as health care provider interactions when it comes to getting health information, and consumers are finding comfort and answers through their social media interactions. More...
Marketers Look Positively Toward TV Upfront
NEW YORK – With the economy bouncing back and a healthy scatter market, cable executives are feeling positive about being able to turn in a better performance in the upfront marketplace this spring than they did in last year’s television ad session, reports More...

 Omni Direct


 Imagine Fulfillment Services (IFS), based in Torrance, Calif., will become a 24/7 operation, 365 days a year, effective April 30. This expansion is due to the signing of a new Fortune 500 client.

 DG FastChannel and CoreMedia Systems Inc. announced today that they will partner to introduce automated order entry and trafficking processes dedicated to the direct response TV industry by the second quarter of 2010. This industry full-service automation will streamline advertising delivery to broadcast stations in an industry that primarily uses manual dub and ship methods. The partnership links DG FastChannel’s SpotCentral solution, a Web-based order entry and digital asset management system, with CoreMedia’s CoreDirect, the direct response media management software.

 LoyaltyOne Consulting promotes Dennis Armbruster to the newly created position of vice president, and the addition of four senior executives.

 The National Association for Printing Leadership (NAPL) awards Great Lakes Integrated’s (GLI) commitment to providing integrated communications solutions at the Annual Marketing Plus Awards competition. GLI received five national awards in the following categories: cross-channel marketing, direct-mail marketing, corporate identity, corporate re-branding and Web site presence.

 R2C Group releases a new long-form TV advertising campaign for Bushnell Golf Featuring Tour V2 laser rangefinder for golfers who want to take strokes off their game. Airing on the Golf Channel and ESPN beginning Masters weekend and continuing through spring, the 30-minute program features PGA Tour professionals.

 Civolution, a provider of technology and services for identifying, managing and monetizing media content and Nagravision, a Kudelski Group, will join forces to demonstrate a solution for watermarking and encryption of content for premium Video on Demand services.

 IBEROSTAR Hotels & Resorts signs an agreement with actor Antonio Banderas to be the new face of the brand for the next three years.

 Media Horizons Inc. promotes Tracy Egan to media director, Rachel Amori to associate account director, and Vincent Pujo to senior account executive.

 Education marketing company AcademixDirect appoints Karen C. Francis as chairman and CEO.

 The Karmin Group makes its television debut with a DRTV campaign for its Cool Crisp product, created by Northern Lights Direct Response.

 CDS Global names Kristin Runyan vice president of product management.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Business Development, Integrated Marketing
Location: Beverly Hills, CA
Posted: 3/13/2010

Position: VP Media/Account Management, Hawthorne Direct
Location: Los Angeles, CA
Posted: 3/30/2010

Position: DRTV Media Executive, Acquirgy Inc.
Location: Saint Petersburg, FL
Posted: 4/11/2010

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