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Response This Week Apr 07,2010

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7 Apr 2010

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INDUSTRY NEWS
Mathis Agrees to Pay Restitution as Judge Drops Warrant
CROWN POINT, Ind. – In the latest in the Lake County (Ind.) court case against Livemercial owner Johnny Mathis Jr. (Response This Week, March 31), Mathis has agreed to pay back more than $800,0000 of an alleged $1.3 million in bad checks written to an Indiana casino, while an Indiana judge dropped the arrest warrant issued against the entrepreneur who failed to show up for a court hearing on March 25. The checks were drawn on a closed account. More...
New Evidence Admitted to LG Technologies Case
TEMECULA, Calif. – More evidence has been submitted to the Riverside County (Calif.) court system concerning the charges of embezzlement against former LG Technologies (LG) business development leader Edward Shin (Response This Week, Nov. 4, 2009). The new findings, submitted on Feb. 22, list a number of communications between Shin, Chris Ryan Smith, Marc Diana and Donny Hall. More...
Yahoo! Closes Text Advertising Network
NEW YORK – Yahoo! announced it is closing down its text-advertising network because Google already dominates the market, reports AdAge.com. Yahoo! will instead change its focus to premium display. More...
Gift Card Use Falters in 2009, Expected to Bounce Back in 2010
NEW YORK – According to data from Javelin Strategy Research, card networks have made their prepaid and gift card divisions a core focus, rather than emerging products, and the global economic downturn furthered this shift as credit markets have tightened, reports MediaPost. More...
New Web Site for Pre-boomers Opens New Marketing Doors
LOS ANGELES – A newly launched community Web site, NewSeniors.com, is geared toward pre-boomers, those born in the United States between 1930 and 1945. The site provides insight for marketers looking to gain a foothold in an often passed-over demographic. More...

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JACQUELINE'S JOURNAL

 Michelle Murphy joins Media Design Group as vice president of media, managing the company’s infomercial and spot buying divisions.

 Media Stream Direct moved and is now located at 14724 Ventura Blvd., Suite 1200, Sherman Oaks, Calif., 91403.

 Omni Direct Inc., a full-service U.S. Hispanic DR marketing company, announces that its founder and president, Alex Agurcia, will be honored by Miami Dade College on April 22, when he will be inducted into the Miami Dade College Alumni Hall of Fame for contributions in the field of marketing and advertising.

 Etch-It Inc. chooses Concept2Consumer to bring its revolutionary and fun products to the direct response industry. Etch-It cups and tags let you use your fingernail to instantly etch your name or a design into any drink – can now be purchased via DRTV media or online at buyetchit.com.

 Ansafone Contact Centers, a provider of contact center outsourcing services, are placed No. 22 in Customer Interaction Solutions Magazine’s 25th Annual Top 50 Teleservices Inbound Ranking in the U.S. domestic category.

 WorldLink, a multi-platform advertising sales firm, hires Mark Archer for the newly created role of vice president, sales development. Based in Los Angeles, Archer will spearhead WorldLink’s efforts to expand sales opportunities for clients across platforms.

 Beauty site TotalBeauty.com is joining forces with online publisher Break Media to create a site to attract growing ad dollars from the men’s personal care space. The joint venture, ModernMan.com, launches later this year and will deal with how styling itself fits into a broader lifestyle aimed at giving men an edge at work and play.

 Weight Watchers launches a campaign featuring celebrity spokesperson Jennifer Hudson this month with a Q&A session on its Facebook page. Hudson will also appear in television ads beginning this week.

 The Worx Group, a brand and marketing communications agency, welcomes David Cushman, senior designer, to the team.

 Supporting the growth of its online video advertising network in North America, Smartclip LLC appoints veteran Matt Prohaska as its first chief executive officer. Mostly recently, Prohaska served as vice president of North American sales, account management, for AOL.

 Clash Media, the online customer acquisition specialist, will demonstrate how its Clash IQ philosophy enables organizations to identify, engage and communicate with interested consumers to optimize return on investment at this year’s ad:tech San Francisco, April 19-21, Booth 6069. Recent research from the CMO Council has demonstrated that a high number of consumers opt-out from impersonal contact, and organizations are looking for solutions that promote personalized engagement.

 Tower Media is the new exclusive representative of all CLTV paid programming. CLTV is in partnership with WGN-TV and features expanded coverage of Chicagoland regional news.

Click here for Jacqueline's Journal archives

UPCOMING DR EVENTS

COMING IN APRIL:

NAB Show 2010
10 Apr, 2010 - 15 Apr, 2010 | Las Vegas | Nevada | United States (USA)
More On Event

NCOF
19 Apr, 2010 - 22 Apr, 2010 | Orlando | Florida | United States (USA)
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Ad:Tech - San Francisco
19 Apr, 2010 - 21 Apr, 2010 | San Francisco | California | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Business Development, Integrated Marketing
Location: Beverly Hills, CA
Posted: 3/13/2010
View/Apply

Position: Senior DRTV Long-Form Account Executive, Cannella Response Television LLC
Location: Los Angeles, CA
Posted: 2/12/2010
View/Apply

Position: VP Media/Account Management, Hawthorne Direct
Location: Los Angeles, CA
Posted: 3/30/2010
View/Apply

View All Jobs

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