Response Expo Brings the Pages of Response to Life7 May, 2010 By: Thomas Haire Response
With the expansion of the Response brand during the past half-decade (including the addition of Response Expo, the Direct Response Marketing Alliance [DRMA] and other products), the number of hats each member of our team wears has grown time and again.
One of my additional hats is as the content director of Response Expo. Our 2010 event is set for May 11-13 at the Hilton San Diego Bayfront. If you’re holding this magazine while here among the record number of attendees joining us in beautiful San Diego, welcome!
Every year, working with a group of industry advisors, my goal for Response Expo is essentially the same as it is with each issue of Response: to provide you, our customers, with the best and most informative news, information, analysis and research possible.
When we jumpstarted Response Expo in 2007, our idea was to bring in the marketers using direct response to tell attendees their stories. Too often, we’d heard vehement — almost visceral — complaints that tradeshow education is glutted with vendors and service providers who are there to sell their services (far too directly) rather than educate the masses. We vowed this would not be the case at Response Expo.
And, with the help and understanding of the industry, we’ve been able to hold to our word. Speakers during the past three years included representatives from such companies and products as DuPont, Kodak, ESPN, Countrywide, Black & Decker, Quicken Loans, 1-800-DENTIST, Murad, Citrix, Liberty Medical, 5-Hour Energy, Product Partners/Beachbody, Esurance, Guthy-Renker Corp., Accuquote, InterContinental Hotels Group, L’Oreal, Church & Dwight, Boehringer Ingleheim Pharmaceuticals, Boost Mobile, Hyundai, Nokia, Buy.com, Cialis, MTV Networks, ION Media Networks and Dish Network.
Once again in 2010, our speaker roster for the Expo is filled with a “who’s-who” of major companies that have experienced great success in the direct response world,
including Allstar Marketing, Anna’s Linens, Barclaycard U.S., Better Homes and Gardens Real Estate, Cash4Gold, DirectBuy, J.G. Wentworth and TELEBrands — among many others.
For me, the key to putting together the panel discussions (six on Wednesday, May 12) and case study sessions (five on Thursday, May 13) is to think of it this way: my job as content director of the Expo is to bring the pages of Response to life, on stage, in front of our attendees. In Response, we let the marketers have the spotlight (a.k.a., the cover story) — why not give our attendees the chance to interact with those marketers live and in person?
From the first moments of the opening keynote address from Sir Bob Geldof, through the final moments of the closing night party at Sea World, the Response team hopes you not only enjoy yourselves at the Expo, but also leave with new ideas, new clients and a new vision for your business.