Yahoo! and CBS Create Network Programming Partnership11 Jun, 2008 Response This Week
SUNNYVALE, Calif. – CBS Interactive joins up with Yahoo!, making the online company the newest distribution partner of the CBS Audience Network. As part of the agreement, Yahoo! TV will get access to CBS’s online catalogue of entertainment content – the most full episodes and hours of networking programming on broadcast TV.
Yahoo! already has partnerships in programming from 15 other cable networks, NBC and Fox. But the move will also broaden the reach of the CBS Audience Network, which currently has more than 300 partnering video sites. The CBS Audience Network currently reaches 92 percent of the U.S.-based Web audience.
“This announcement underscores the value of CBS’s open, non-exclusive, multi-partnership strategy for distributing our content online,” says Anthony Soohoo, senior vice president and general manager of entertainment, CBS Interactive. “We are delighted to add Yahoo! to the Audience Network, not only because of their reach, but also because they offer a great user experience for CBS content.”
Yahoo! will host and stream CBS’s entertainment content for free to consumers, with the service supported by ads. The agreement expands the already existing relationship between the two companies in which Yahoo! News showcases CBS’s “60 Minutes” with specially-produced segments and content.
“The partnership with CBS significantly expands our video offerings and provides our users with a consistent and best-in-class viewing experience,” says Karin Gilford, vice president of entertainment and lifestyles at Yahoo!. “It’s all part of our strategy to become the starting point for the most consumers on the Web.”