Twitter Grossed $48 Million in June22 Jul, 2009 Response This Week
NEW YORK – In the past 30 days, the rapidly growing online social community Twitter has generated half of Microsoft’s 2009 marketing budget for its latest product, Bing, reports AdAge.com.
Twitter has been the buzzword and source of a new verb definition in recent months.
So many people — from governors and celebrities to TV reporters and talk show hosts — have been tweeting and discussing their Twitter pages that it has amounted to nearly 3 billion impressions during the past month alone.
”This is huge,” Gary Getto, vice president-integrated media intelligence at VMS, tells AdAge.com. “In fact, we looked at online coverage of Twitter vs. Google. Twitter is running significantly higher than Google, and I didn't think anything was more popular than Google.”
The Web site’s June boom is primarily the result of television publicity. TV contributed to 57 percent of its PR value, while newspapers and magazines weighed in with 37 percent and 5 percent respectively. Though CNN was mentioned on Twitter most often, Fox News ranked higher in PR value by its mentions.
According to Nielsen Online, Twitter’s unique visitors in June totaled almost 21 million, an increase of 14 percent from May. Twitter seems to have a greater sizzle than any of its peers, but the longevity of the site’s popularity remains unclear.