Time Warner and Comcast Partner for Free Online Programming25 Jun, 2009 Response This Week
NEW YORK and PHILADELPHIA – Time Warner Inc. and Comcast Corp. have partnered to develop principles for a new way to distribute television content online, known as “TV Everywhere.” The agreement allows Comcast customers to access programming from Turner Broadcasting’s networks for free, online and on demand.
Starting in July, Comcast will test its “On Demand Online” service, which will have programming from TNT and TBS. The trial will be available to 5,000 subscribers at first and will roll out nationally to all Comcast customers in the fourth quarter.
“TV Everywhere is no longer just a concept, but a working model to deliver consumers more television content over broadband than ever before,” says Jeff Bewkes, CEO and chairman of Time Warner. “We consistently look to grow our business. This progressive approach to delivering television content online will enable the continued vibrancy and growth of distribution outlets, their content partners and advertising clients.”
Besides offering best and highest-rated programming for the online viewer, the partners have agreed to create a way to measure ratings for online viewing. The goal is to extend the current viewer measurement system to include advertiser ratings for TV content viewed on all platforms.
Additional trials will begin in the coming weeks. Customer feedback will help shape the service over time. “We have been working for a year to bring more TV and movie content to our customers online and we are thrilled that Time Warner is joining us in our national technical trial,” says Brian L. Roberts, chairman and CEO of Comcast. “Ultimately, our goal is to make TV content available to our customers on all platforms.”