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Response's Haire Co-Hosts AMA Webinar; Webcast Recording Available Online

9 Apr, 2009 Response This Week

SANTA ANA, Calif. – Response Editor-in-Chief  Thomas Haire co-hosted a Webinar for the American Marketing Association (AMA) with Azita Martin of LiveOps on April 7. The Webinar, titled “Direct Marketing Revenue: How Leading Brands Ensure Success,” was part of a series of AMA Marketing Thought Leader Webcasts.

Moderated by Alli Libb of the AMA, Haire was joined by Martin, vice president of marketing, LiveOps. The meeting focused on how changing business models, cautious customers and shifting budgets have made it critical for marketers to increase response rates, improve conversion and close more sales. Topics covered by the speakers included best practices for increasing direct marketing success, as demonstrated by leading companies; innovative ways for marketers to reach new audiences; and secrets to closing more sales and increasing back-end campaign revenue.

To access a live Webcast recording, go to

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