Direct Response Marketing

Response This Week, November 4, 2009

4 Nov, 2009 By: Jacqueline Renfrow Response This Week

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November 4, 2009

Shin Arrested for Embezzlement, Likely Tied to LG Technologies Suit

TEMECULA, Calif. – Former LG Technologies (LG) business development leader Edward Shin was arrested on October 27 by Riverside County (Calif.) Sheriff’s officers on charges of embezzlement, in a case likely related to a civil complaint filed against him by the company on April 2. According to those previously in business dealings with Shin, he and perhaps some of his other business partners from various companies embezzled more than $1.1 million from the company. MORE

Mid-Sized and B2B Firms Struggle to Improve Marketing Measurement

BOSTON – Mid-sized firms and B2B companies are having the hardest time improving their marketing effectiveness, according to a survey conducted by marketing consultancy CMG Partners and market research firm Chadwick Martin Bailey. MORE

Kohl’s Makes Holiday Marketing Push

MENOMONEE FALLS, Wis. – Kohl’s Department Stores launched a holiday 2009 marketing campaign, which includes a hike in spending on broadcast, radio, digital media, social media and direct mail. MORE

Kellogg Sees Benefits of 17% Ad Increase

CHICAGO – Kellogg Co.’s earnings per share grew 5 percent in the third quarter, partly due to its 17-percent increase in advertising, reports AdAge.com. The company predicts it will continue to increase ad spending by double-digits in the fourth quarter. MORE

Lacoste Launches First All Digital Campaign

NEW YORK – Fashion brand Lacoste will launch its first ever all digital marketing campaign in the United States for its holiday shopping season, reports DMNews.com. “Momentum,” the title of the campaign, hit the Web on Oct. 30 and will run through the end of 2009. MORE 

 

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Jacqueline's Journal

U.S. Hispanic DRTV leaders Ava Hesami and Kathi Moore partner to create ENGAGEM3NT, a full-service direct response agency, with a specialization in multi-cultural marketing and advertising. Offices are located at 2901West Coast Highway, Suite 350, Newport Beach, Calif., 92663; and the new phone number is (949) 258-4362. 

Infomercial executive producer Robert Barnes from Groff Films and direct response marketing and logistics professional Daniel Molloy, former general manager of Ship-Right Solutions, form revDRTV (Revenue Driven Television). revDRTV specializes in developing new product lines into brands in the DR marketplace. For more information, go to www.revdrtv.com.

Bill Koenigsberg, CEO and founder of Horizon Media, has donated $182,000 to City Harvest, the world’s first food rescue organization dedicated to feeding New York City’s hungry men, women and children. Koenigsberg presented the check at a press conference held on Nov. 2, at Duffy Square in Times Square, attended by over 200 Horizon Media and City Harvest employees. MORE

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