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Direct Response Marketing

Response This Week, November 11, 2009

11 Nov, 2009 By: Jacqueline Renfrow Response This Week


IAB Challenges The FTC’s New Regulations
WASHINGTON – The Internet Advertising Bureau (IAB) is speaking out regarding concerns over a new bill being considered in Congress that might expand the power of the Federal Trade Commission (FTC). The Consumer Financial Protection Agency Act (H.R. 3126) would create a new customer protection agency in the financial space and also expand the FTC’s power. MORE

Google Buys AdMob for $750 Million
MOUNTAIN VIEW, Calif. – Google Inc. signed an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. The acquisition will enhance Google’s place in mobile advertising while also giving advertisers and publishers more choices. MORE

Sprint Offers Mobile Couponing at Movie Theatres
SAN FRANCISCO and NEW YORK – Sprint, bCODE and Screenvision are partnering on a new mobile coupon that will enable Sprint customers to receive discounts at movie theatre concession stands. Launching at 500 participating theatres, the move shows a growing shift to mobile-focused promotions. In early 2010, more than 900 theaters will have bCODE service available. MORE
 
Digital is Bright Spot in Big Four Agencies
NEW YORK – Although the big four in the advertising industry showed marketing declines in the third quarter, the seemingly bright spot was digital marketing, which achieved growth in most agencies, reports DMNews.com. MORE

Bayer Reviewing Media Buying Agencies
NEW YORK – Pharmaceutical giant Bayer is re-evaluating its creative agencies around the world, and most recently, began review of its media buying duties in several international markets, reports AdAge.com. MORE


  Jacqueline's Journal

Karla Crawford Kerr is named director of business development at Hawthorne Direct.  She has been with Hawthorne for 12 years and most recently served as senior account executive.

Mercury Media launches its new blog, The Mercury Index: What’s Hot, focusing on articles, original research and news updates contributed by Mercury Media’s experts at mercurymedia.wordpress.com. Mercury Media can also be found on Twitter, Facebook and LinkedIn.

Jim Warren, Lane Robertson and Lonnie Summers team up to launch Direct to Brand (D2B), NM Direct LLC and Infomercial.com. D2B is a full-service direct response agency that specializes in DRTV campaigns; NM Direct, LLC is an integrated direct response media agency housing short-form and long-form TV planners and buyers; and Infomercial.com combines state-of-the-art Internet retailing practices and direct-to-consumer sales expertise with best-in-class social networking and has become the television shoppers’ online solution. MORE

 


About the Author: Jacqueline Renfrow


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