Response, OrderMotion Team Up to Create MediaMotion10 Aug, 2010
Its goal is to provide the direct response marketing industry with an easy-to-use research tool to explore DRTV media spending from 2006 through 2010 for both long- and short-form media.
The data was derived from Response Magazine’s monthly media summaries for the periods referenced*. Long-form data is collected and analyzed by the staff of Response Magazine, while short-form data is provided by Kantar Media to Response for analysis.
To see MediaMotion in action, visit: http://responsemagazine.ordermotion.com/mediabillings/
To provide comments, feedback or questions on this project, please contact Wendy LaHaye at [email protected].
For more information on Response Magazine, call: 714-338-6722
For more information on OrderMotion, call: 877-775-3900
* Response Magazine and OrderMotion do not represent or warrant the accuracy of the data provided. Such information may be inaccurate, incomplete, outdated or condensed. It is not intended to provide the basis for any evaluation or decision.