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Direct Response Marketing

Response, OrderMotion Team Up to Create MediaMotion

10 Aug, 2010

Media MotionMediaMotion is a joint media research project by Response Magazine and OrderMotion Inc.

Its goal is to provide the direct response marketing industry with an easy-to-use research tool to explore DRTV media spending from 2006 through 2010 for both long- and short-form media.

The data was derived from Response Magazine’s monthly media summaries for the periods referenced*. Long-form data is collected and analyzed by the staff of Response Magazine, while short-form data is provided by Kantar Media to Response for analysis.

To see MediaMotion in action, visit:

To provide comments, feedback or questions on this project, please contact Wendy LaHaye at

For more information on Response Magazine, call: 714-338-6722

For more information on OrderMotion, call: 877-775-3900

* Response Magazine and OrderMotion do not represent or warrant the accuracy of the data provided. Such information may be inaccurate, incomplete, outdated or condensed. It is not intended to provide the basis for any evaluation or decision.

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