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Direct Response Marketing

Respond2 Launches Pair of New Projects, Earns Local Ad Award

3 Dec, 2003 Response


PORTLAND, Ore. — Respond2, a direct response advertising agency, bows new DRTV campaigns for “The Sonny & Cher Ultimate Collection” (on both VHS and DVD) and the Collin Street Bakery. At the same time, the company announces it has been honored for its Web site development prowess by the Portland Advertising Federation (PAF).

 

Priced at $79.99, the Sonny & Cher video set includes the best of the famous couple’s two 1970s television series, “The Sonny & Cher Show” and “The Sonny & Cher Comedy Hour.”  The videos include dozens of musical performances by the couple and guest appearances by Burt Reynolds, Farrah Fawcett and the Jackson 5, among others.

 

The one- and two-minute spots for Collin Street Bakery offer consumers the opportunity to purchase any of the Texas-based company’s holiday cakes, including their deluxe fruitcake, apple-cinnamon pecan cake and deep-dish pecan pie. Collin Street Bakery is a 107-year old company known for its high-quality baked goods and coffees.

 

The agency earned Rosey Awards from the PAF for its Web design on four projects: Carson Productions; OXO Intl., Neoteric Cosmetics and Procyte Corp. Leaders in the online advertising industry vote on these coveted awards.


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