|
|
QVC to Roll Out T-Commerce App
28 Jul, 2010 By: Jackie JonesWEST CHESTER, Pa. – Home shopping network QVC, with the help of interactive TV company Ensequence, will roll out a T-commerce application in Comcast homes by early next year, enabling viewers to order products with just a few clicks of the remote.
QVC believes the application will result in cost savings and increased sales, since the new easy-to-use function removes viewer phone calls from the sales equation. “You can make the purchase quicker, so typically what you find is people make more purchases, and they buy more frequently,” said Jeff Siegel, vice president of sales at Ensequence.
Only Comcast homes with Enhanced Binary Interchange Format (EBIF) technology will have access to QVC’s shop-by-remote application. QVC is in about 98 million U.S. homes, and EBIF-enabled set-top boxes are in about 12 million homes, according to estimates.
Beginning with Comcast was a natural move for QVC since the cable operator is known to be a pacesetter in deploying EBIF, according to Siegel. However, he did add that the network would continue to look for partnerships with other operators.
“This is a solution they’re aggressively pursuing across multiple operators because it’s going to make the operator more money, and it’s good for the customer,” Siegel said.
Ensequence developed a version of a similar application for the Home Shopping Network (HSN) in 2008 called Shop by Remote, and has worked with QVC in the past to launch a T-commerce application for a beauty channel in the U.K.
