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Direct Response Marketing

Online Video Viewing Up 16 Percent in April

10 Jun, 2009 Response This Week


RESTON, Va. – According to results of a recent study conducted by comScore’s Video Metric service, Internet users in the United States viewed 16.8 billion online videos during the month of April, which is a 16-percent increase from March. The digital survey showed that a significant increase came from YouTube viewers.

The research also revealed that the average viewer watched 6.4 hours of online video during the month. Of the videos viewed, Google’s sites accounted for 41 percent of the market, totaling about 6.8 billion videos viewed, a 15-percent increase from March.

Specifically, Google’s YouTube site accounted for 99 percent of all Google property video viewing. Fox Interactive Media ranked second, with 513 million videos (3.1 percent), third was Hulu with 397 million (2.4 percent), and Yahoo! sites were fourth with 355 million views (2.1 percent).

Other Web sites in the top 10 for most viewed online videos include Viacom Digital, Microsoft sites, Turner Network, CBS Interactive, Disney Online and AOL LLC.

Almost 152 million Internet users in the U.S. watched about 111 videos per viewer in April. How many viewers watched on each site? Google recorded 107.9 million video viewers, Fox recorded 58.8 million viewers, Yahoo! recorded 45.4 million viewers, and Hulu was in fourth with 40.1 million viewers.


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