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Online Video Breaks Records in July

16 Sep, 2009 Response This Week

NEW YORK – The number of Americans watching online video broke new records in July, with as many as 158 million people streaming a total of 21.4 billion videos, reports

The comScore study reveals that while video consumption had been on the rise for several years, it looked as if there was going to be a leveling off a year and a half ago. However, since April 2008, an additional 24 million users have become regular online video watchers.

In July, 81 percent of all Internet users in the United States viewed online video, up from 73 percent of Internet users in April 2008. The average viewer streamed 8.3 hours of video content in the same month.

At the top of the list for most watched sites was Google, which includes YouTube, accounting for 42 percent of all videos (8.9 billion videos). Viacom Digital came in second with 812 million video streams, or 3.8 percent of the total.

Google reached 121 million unique viewers, Microsoft reached 64.5 million viewers and Hulu reached 38.1 million users. Google’s YouTube, far ahead of second place, averaged 74.1 videos per viewer in the month of June, versus 12 videos per person for Hulu. However, the average online video watched was 3.7 minutes in July, while Hulu viewers averaged one hour and 13 minutes of video viewing.

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