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Direct Response Marketing

News Corner May 26, 2010

25 May, 2010 By: Jackie Jones


The Houseware/Kitchenware TELEBrands Inventor’s Day is set for July 13. If inventors want to participate, they must have a houseware/kitchenware product only, and must E-mail to: inventorsday@TELEBrands.com.

Allstar Products Group receives a 2010 SABRE Award for “From the Couch to the Runway: The Snuggie Blanket Fashion Show” with 360 Public Relations. The SABRE Awards recognize the best public relations campaigns of the year.

Brand DRTV agency Atomic Direct receives the Summit Creative Award and Hermes Creative Award for its work on the multipurpose Festool sales video.

OrderLogix, the newly renamed On-Line Technologies, unveils its new name and announces the version 3.0 software release of its flagship Order Management application.

Northern Response has been recognized as one of the top 1 percent of all Sears’ vendors for 2009 by Sears Canada.

Advertising Age ranks GSI Interactive Marketing Services in the top 15 U.S. digital agencies in the industry.

Scott Wensman joins Team One as the agency’s new group media director.

The National Association for Multi-ethnicity in Communications (NAMIC) is accepting submissions for this year’s NAMIC Excellence in Multi-cultural Marketing Awards. The submission deadline is June 30.

New York-based Launchpad Advertising announces the addition of two senior executives, Steve Carbone and Diana Schwartz, as agency partners.

Bulldozer Digital is partnering with top-10 media buyer Harmelin Media in an effort to drive down client advertising costs and provide unlimited scalability.

Epsilon Targeting, a provider of consumer information for targeting marketing solutions, unveils two new matching capabilities for Abacus ChannelView, the firm’s multichannel analysis solution.

Tim O’Leary, CEO of R2C Group, an independent advertising agency specializing in direct response television, is a finalist for the Ernst & Young Entrepreneur of the Year 2010 award.


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