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Direct Response Marketing

News Corner May 19, 2010

19 May, 2010 By: Jackie Jones


Former Boy Scout Keith Mirchandani, CEO of Tristar Products, based in Fairfield, N.J., received the 2010 Centennial Distinguished Citizen Award at the Boy Scouts of America’s 100th anniversary May 12 at the Ellis Island Immigration Museum in New York Harbor.

The Direct Marketing Association (DMA) Board of Directors announces the election of G. Steven Dapper, chairman and founder of Hawkeye Communications, as chairman of the board; Don McKenzie, chief executive officer of Direct Group, as vice chairman of the board; and Glenn S. Eisen, executive vice president and marketing for Guthy-Renker, as treasurer of the board. The DMA is also partnering with Italian marketing, communications and information technology company 4IT Group to develop an affiliate DMA in Italy.

Television advertising network REVShare appoints 25-year global media industry veteran Brendan Condon as its new CEO.

Custom Toll Free expands its partner program with a new search application programming interface that enables telecommunications providers and other companies to locate and reserve toll-free numbers directly from the SMS/800 spare pool of numbers.

Global payment processor Meritus Payment Solutions welcomes senior account executive Ryan Rainey to its business development team.

Online advertising network Undertone launches Undertone Qualified Insights (UQI), a new set of programs for advertisers focused on measuring the effectiveness of campaigns specific to vertical markets. The reports will provide insights aiming to help brands learn about their audiences and build knowledge to meet their needs.

Advertising Age lists R2C Group, an independent advertising agency specializing in direct response television creative and media buying, as one of the top 20 agencies in customer relationship management and direct marketing.

Santa Monica-based advertising agency DonatWald is changing its name to DonatWald+Haque in recognition of partner Amir Haque’s contribution to developing the firm’s advertising model.

The 2010 NACDS Marketplace Conference kicks off June 5-8 at the San Diego Convention Center, bringing together pharmaceutical manufacturers and drug store retailers for business meetings, networking opportunities and educational programming.

Eastman Kodak CMO Jeffrey Hayzlett, who has held the top marketing position for 16 months, is stepping down to pursue personal projects and will continue to work with Kodak through August as a consultant.

Kraft consolidates media buying chores on Cadbury brands’ $120 million account, previous handled by Horizon Media, with Publicis Groupe.

Sears Holdings moves its digital media planning and buying account from MediaContacts to Digitas.


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