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Direct Response Marketing

News Corner June 9, 2010

8 Jun, 2010 By: Jackie Jones

Thane International appoints direct response industry veteran Michael Clark to the position of executive vice president.

Liz Ervin joins direct response advertising agency Hawthorne Direct as its new production manager/line producer.

Dial 800 chooses Cameleon Software to optimize its sales process.

Horizon Media is expanding and relocating three of its New York City offices into one central office at 1 Hudson Square in New York.

Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, acquires the Direct Marketing Services division of Equifax Inc.

Kre8 Media Inc., a direct response and brand advertising agency, hires Christin Higgins, Monica Lovett, Helena Salles, Lauren Eubanks and Liliana Gomez to its staff, and promotes Marcy Petricig Braasch to vice president of direct response media and Sam Rodriguez to vice president of strategic planning.

MTV Networks' Carolyn Everson is set to join Microsoft as global head of sales for MSN.

MediaBank, a provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, announces the addition of Bill Wise as its new CEO.

The producers of eTail present the Mobile Shopping Summit on Oct. 25-27. Go to for more information.

Time Warner Cable, in partnership with Univision, launches an outreach campaign to educate consumers on high-definition technology and video on demand in preparation for the 2010 FIFA World Cup games.

Macromark, a member of the Dream Team Direct alliance, is now managing Indiana Botanic Garden Inc.’s list.

Digital agency Euro RSCG 4D names Clive Maclean as its CEO of Euro RSCG 4D Discovery, the firm’s data and analytics arm.

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