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Direct Response Marketing

News Corner June 30, 2010

30 Jun, 2010 By: Jackie Jones

OrderMotion Inc., a Web-based platform for direct-to-consumer campaign and order management, releases MediaMotion, a media management and tracking technology platform.

KSL Media, an independent media services company, announces numerous promotions, including Christine Lyons to media supervisor, Yam Sy to media supervisor, Dena Joyce to national broadcast supervisor, Danny Parra to digital media planner, Diane Gordon to senior national broadcast negotiator, Amy Moore to national broadcast negotiator, Ashley Roth to media planner and Amanda Mendoza to media planner.

Concepts TV President Collette Liantonio is featured in the June issue of NJ Savvy Magazine.

TVINS – the wholly-owned Scandinavian subsidiary of global consumer marketer Thane International – is expanding into the retail sector with the launch of its first of several planned TVINS-branded retail outlets.

InfoCision Management Corp. announces the promotion of Curt Cramblett to vice president of new business development.

Newgistics, a provider of small parcel delivery and returns management solutions, announces enhancements to its SmartLabel Intelligent Returns Management™ solution in the new release of Escalate Retail’s Ecometry Direct Commerce Suite.

The Direct Marketing Educational Foundation (DMEF) announces that Dr. Marjorie Kalter, clinical professor, and academic program director, New York University (NYU) Master of Science, integrated marketing program, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Markus Wilhelm, CEO of AKS Marketing & Media and chairman of Strata Solar LLC, will receive the exclusive DMEF Vision Award; and Merkle, a primary customer relationship marketing agency, will be presented with the DMEF Corporate Leadership Award.

Patrick Schoonveld, former product operations manager of Google, joins Undertone Networks’ product development team.

Horizon Media will partner with Re-Bath LLC to enhance media spend and add to sales growth; it also announces a new business assignment with DISH Network.

Gabriel Group introduces Joe the Fulfillment Pro on YouTube as part of its SEO/SMO strategy to reach fulfillment professionals.

EyeWonder, a Limelight Networks business, announces AdVolve, an intelligent creative optimization tool that helps advertisers and their media and creative agencies maximize the impact of every impression by dynamically analyzing then optimizing the performance of the creative elements that make up a display advertisement.

Macromark, a member of the Dream Team Direct alliance, announces the addition of Internet technology professional Brian Murphy to the firm’s Interactive Services unit as its new director of interactive technology.

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