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Direct Response Marketing

News Corner June 23, 2010

22 Jun, 2010 By: Jackie Jones

The Direct Response Marketing Alliance (DRMA) invites you to its first-ever Summer Bash on July 29, 2010, from 5-8 p.m. at Shady Canyon Country Club in Irvine, Calif. RSVP here to ensure your place at this evening of networking, wine tasting, and fun.

Hawthorne Direct, a direct response advertising agency, earns the CINE Golden Eagle Award for its DR creative for the HAAN Steam Cleaning Floor Sanitizer, and announces Jori Steck as its new media account manager.

Cannella Response TV announces eight new hires at its company headquarters in Burlington, Wis., and its new technology center in New Berlin, Wis., including Jim Radmann as director of operations for server based technology, Thomas Weber as operations for server based technology, Dave Bast as operations for server based technology, Carol Reda as media manager, Michael Chuchara as controller, Jennifer Czerniak as accounting assistant, Jessica Mesmer as media scheduler and traffic assistant, and Michele Mack as assistant media manager.

Thane Direct wins four gold Awards of Excellence for its productions of AB-Doer Twist, H20 Mop Ultra, Three Minute Legs and Total Vibes, and one silver Award of Distinction for Slim ‘N Lift Supreme Comfort at the 2010 Communicator Awards.

Toronto-based Northern Response Intl. Ltd. announces it is handling the international distribution rollout of the Body by Jake TOWER 200 fitness product. The company also recently earned Canadian and international distribution rights for Milen’s line of As Seen on TV products, including Handy Caddy, My Place and others.

The Direct Marketing Educational Foundation (DMEF) announces four new members to its Board of Trustees: Christine Aguilera, president of SkyMall; Warren Hunter, chairman and CEO of DMW Direct; Wesley Protheroe, president and CEO of Gerber Life Insurance Company; and Jerry Shereshewsky, chief grown-up of GrownUpMarketing.

Online ad network Adknowledge acquires Hydra LLC, a cost-per-action digital ad platform.

Inter/Media Advertising’s recently debuted campaign for “Car Cash Loans” has boosted the marketer’s sales and visibility to new heights.

C Spot Run Productions LLC earned recognition in three categories during the 31st Annual Telly Awards – entertainment, editing and copywriting – for its commercial for the “Cronkite Remembers” DVD collection, from Timeless Media Group Inc., in conjunction with CBS Home Entertainment.

DW Advertising wins a Telly Award for its infomercial production of “The Miracle Ear Experience” with actor Patrick Duffy.

R2C Group welcomes Haydn Sweterlitsch as a creative director for the firm’s Respond2 creative department.

Dream Team Direct Inc. welcomes Voicegenix LLC, a multi-faceted call center and Web commerce company, into its alliance as a marketing partner.

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