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Direct Response Marketing

News Corner June 2, 2010

1 Jun, 2010 By: Jackie Jones

William A. Cunningham is the newest addition to Mercury Media’s financial management team.

Imagine Fulfillment Services is now handling Ericsson critical parts distribution.

Lockard & Wechsler Direct releases an analysis showing primetime year-over-year household viewership on some major networks is off as much as 18 percent to 31 percent. Due to the lower than expected primetime viewership on many major cable networks, Audience Deficiency Units (ADUs), are likely to reduce the amount of June inventory that otherwise would be have been allocated to DRTV advertisers.

The National Association of Professional Women selects DRTV production executive Ava Seavey to represent New York.

GSI Commerce, a provider of E-commerce and interactive marketing solutions, is providing The Timberland Co. with E-commerce technology, order processing and customer care services for its U.S. and European Web stores. GSI Commerce is also acquiring FetchBack Inc., a Tempe, Ariz.-based provider of comprehensive retargeting solutions for more than 500 advertisers.

Online advertising network Undertone announces a more than 200-percent jump in its online video pre-roll ad revenue in 2010 so far.

Direct response advertising agency DMW Direct’s data analysis team promotes Katrina Zubey to data analyst.

Canadian direct response television company Kingstar Direct is acquiring Phoenix Productions, a producer of infomercials and short-form DRTV spots.

Mobile affiliate network mTrax is running CashCall’s first mobile marketing campaign, driving calls to their call centers and into their new streamlined mobile loan application process.

MDC Partners' digital media buying firm Varick Media Management on Thursday names Neeraj Kochhar as its new president.

Jessica Martin joins Revenue Frontier (RF) as director of radio, spearheading and scaling RF’s up-and-coming radio division.

The Bradford Exchange, a direct marketer of collectibles, launches a DRTV campaign created by Northern Lights Direct Response for the Duke-Western Hero, a wall art sculpture inspired by the pistol John Wayne.

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