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Direct Response Marketing

News Corner June 16, 2010

15 Jun, 2010 By: Jackie Jones

Torrance, Calif.-based Imagine Fulfillment Services (IFS), which celebrates its 12th anniversary this week, is now certified by the Transportation Security Administration (TSA) after a comprehensive review process.

Venable’s advertising and marketing practice wins the Chambers USA Award for Excellence, which recognizes the firm’s work across the full spectrum of advertising and marketing law, including direct response.

KSL Media aligns with Experian Marketing Services to provide clients with a specialized mid-market analytical toolkit that will ensure best in class analytics.

The Shopping Channel Direct (TSCD)/MixDirect is now the category advisor to Wal-Mart Canada for the As Seen On TV category.

InterQuantum, a specialist in direct response marketing and retail distribution, is the new agency of record for The Epiphany Massager and will direct the launch of the product through DR channels and retail.

Cannella Response Television, a direct response television media service company based in Burlington, Wis., is expanding its Los Angeles staff with the addition of Eli Harman, Michelle Lee, Raquel Ojalvo, Danielle Seright, Briana Weatherspoon-Soroka and Elysia Yeary; Cannella also announces several personnel promotions including Christine Mitchell and Stephanie Ly to media buyers, Matt Tyler to media coordinator, Antonio Coronado to media coordinator and Roxanne Coble to senior media assistant.

Cross-Mediaworks is launching IndieShop, a converged TV/online boutique shopping service for handcrafted items in 40 million television homes in 150 markets.

GSI Commerce Inc., a provider of E-commerce and interactive marketing solutions, extends its E-commerce agreement with RadioShack Corp., and announces founder and CEO Michael G. Rubin was named the Ernst & Young Entrepreneur of the Year 2010 Award in the Master Entrepreneur category in greater Philadelphia.

Ericsson announces the Asian debut of a number of solutions that are designed to enable multimedia convergence and more personalized interaction for consumers at CommunicAsia 2010.

The Web Marketing Association honors Hitchcock Fleming Associates Inc., a marketing communications firm, with six Internet Advertising Competition awards.

Alastair Green joins Team One as its executive creative director of digital.

AnswerNet, a telemessaging firm and full service provider of inbound, outbound and E-bound contact center services, announces its Phoenix location has received the Association of TeleServices International’s Award of Excellence for the 13th time in 14 years.

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